Business Plan-Example
RUSH BAKERS& RESTAURANT (PVT) LTD
No 56 New Bus Stand
Nittambuwa
Telephone -0773892174
Fax-0338937268
Table of Contents
1.Executive Summary 2
1.1Objectives
1.2 Mission
2.Company summary 3
2.1 Company ownership
3.Start-up summary 3
4. Products and Services 4
5. Market Analysis Summary 4
5.1 Market Segmentation
5.2 Target Market Segment Strategy
6. Strategy and Implementation Summary 5
6.1 Competitive Edge
6.2 Marketing Strategy
6.3 Sales Strategy
6.4 Sales Forecast
7. Management Summary 6
8. Financial Plan 6
8.1 Important Assumptions
8.2 Break-even Analysis
8.3 Projected Profit & Loss
9. Summary 7
1. Executive Summary
Rush Bakers & Restaurant (RBR) is a start-up bakery retail establishment located in Nittambuwa, western province of Srilanka. RBR expects to catch the interest of a regular loyal customer base with its broad variety of food and bakery products. The restaurant plans to build a strong market position in the town of Nittambuwa. RBR aims to offer its products at a competitive price to meet the demand of middle to high income earners both local area residents and tourists.
Rush bakers& restaurant will start its operation in January 2014. The bakery will locate its zone in Nittambuwa, just opposite the new bus stand.
1.1 Objectives
The primary objectives of RBR are:
-To offer high quality food at reasonable prices.
-Have a profitable organization by having a sales level of Rs150, 000 in the first year.
- Increase sales by 50% in the second year
-Expand into three stores by the end of 4th year
-Repay debt from original financing by the end of 1st year
-Keeping food costs at less than 45% of the revenue
1.2 Mission
Rush Bakers & Restaurant aims to offer high quality food and bakery products at a competitive price to meet the demand of middle and high income earners, both local area residents and tourists and creating a neighborhood atmosphere where customers feel
No 56 New Bus Stand
Nittambuwa
Telephone -0773892174
Fax-0338937268
Table of Contents
1.Executive Summary 2
1.1Objectives
1.2 Mission
2.Company summary 3
2.1 Company ownership
3.Start-up summary 3
4. Products and Services 4
5. Market Analysis Summary 4
5.1 Market Segmentation
5.2 Target Market Segment Strategy
6. Strategy and Implementation Summary 5
6.1 Competitive Edge
6.2 Marketing Strategy
6.3 Sales Strategy
6.4 Sales Forecast
7. Management Summary 6
8. Financial Plan 6
8.1 Important Assumptions
8.2 Break-even Analysis
8.3 Projected Profit & Loss
9. Summary 7
1. Executive Summary
Rush Bakers & Restaurant (RBR) is a start-up bakery retail establishment located in Nittambuwa, western province of Srilanka. RBR expects to catch the interest of a regular loyal customer base with its broad variety of food and bakery products. The restaurant plans to build a strong market position in the town of Nittambuwa. RBR aims to offer its products at a competitive price to meet the demand of middle to high income earners both local area residents and tourists.
Rush bakers& restaurant will start its operation in January 2014. The bakery will locate its zone in Nittambuwa, just opposite the new bus stand.
1.1 Objectives
The primary objectives of RBR are:
-To offer high quality food at reasonable prices.
-Have a profitable organization by having a sales level of Rs150, 000 in the first year.
- Increase sales by 50% in the second year
-Expand into three stores by the end of 4th year
-Repay debt from original financing by the end of 1st year
-Keeping food costs at less than 45% of the revenue
1.2 Mission
Rush Bakers & Restaurant aims to offer high quality food and bakery products at a competitive price to meet the demand of middle and high income earners, both local area residents and tourists and creating a neighborhood atmosphere where customers feel