business plan essay

Topics: Coffee, Building, Fast food Pages: 2 (550 words) Published: October 18, 2013
Description of Business

Type of Operation: Java Jubilee is a new drive-thru coffee shop that is like no other. Instead of just specializing in coffee, we also offer sweet, homemade desserts to go with the sweet aroma of the Colombian and Brazilian exported coffee. We also offer fresh smoothies and shaved ice made at the request of the customer. We use a system that is new to the beverage and food service industry to provide hot and cold beverages in a convenient and time-efficient way. Customers can drive up and order their choice of a custom-blended espresso drink, freshly brewed coffee, or other beverage. Java Jubilee is offering a high-quality option to the fast food, gas station, or institutional coffee. If you feel like the demands of the world are on your shoulders, we also offer takeout and have a catering service. We aim to be a cornerstone in the community creating a neighborhood atmosphere where customers feel comfortable and become instant regulars. We seek fair and responsible profit, enough to keep the company financially healthy for the long term and to fairly compensate owners and investors for their money and risk. Business Location

Business Address: Java Jubilee will open its first drive-thru facility on the corner of Fayetteville St and Lawson St on North Carolina Central University campus. Twelve more drive-thru facilities will be placed throughout the metropolitan area over the next three years. The drive-thru on Fayetteville St. will serve as the commissary for the first mobile unit. The demographic and physical requirements for a Drive-thru location are:

Traffic of 40,000+ on store side.
Visible from roadway.
Easy entry with light if less than 30,000 cars.
Established retail shops in area.
Business Address and Why: The address of Java Jubilee is 2700 Fayetteville St in Durham, North Carolina. Fayetteville St is the main street of attention on the campus of North Carolina Central University. Many students, when they...
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