Business Plan Coffee Circus

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BUSINESS PLAN
COFFEE CIRCUS

3005 37th Avenue Santa Fe, AZ 68002

Coffee Circus ' owners are taking advantage of the coffee house rage that has been sweeping the country. Along with taking advantage of this trend, they are also planning for the future. Coffee Circus is also marketing itself as a full service restaurant to maintain stability, in case the coffee trend begins to fizzle.

Page No
EXECUTIVE SUMMARY 2
MISSION STATEMENT 4
PURPOSE OF BUSINESS 4
BUSINESS GOALS 4
DESCRIPTION OF BUSINESS 4-5
OPPORTUNITIES AND STRENGTHS 5
CRITICAL RISKS AND PROBLEMS 6
MARKETING 7
OPERATIONS 11
MANAGEMENT 17
FINANCIAL 21

EXECUTIVE SUMMARY
The interest by consumers in the coffee house industry is sweeping the country. Coffee Circus is positioned to bring this to the Northwest Santa Fe area. To date it has been confined to the Central and East areas.
Coffee Circus will provide a friendly, comfortable atmosphere where the customer can receive quality food, service and entertainment at a reasonable price. The coffee house will offer a variety of choices to the customers. Coffee and tea of all sorts will be offered. Juice, soda, and non-alcoholic beverages also will be available. Both wine and beer will be on sale. Coffee Circus will serve breakfast, lunch and dinner.
The interior design of the building will focus on projecting a relaxed atmosphere. Coffee Circus will be divided into different areas. Some will have tables and chairs, another will have large antique stuffed couches and chairs, end tables, coffee tables, book shelves filled with books and magazines, tiffany style lamps and braided rugs. A PA system will be installed so that the music and entertainment can be heard throughout. A large selection of table games will be provided.
There will be nightly entertainment featuring acoustic

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