Business Plan

Powerful Essays
Table of Contents

Contents
1. Executive summary 2

2. Introduction 4

2.1. Situation Analysis 5
3. Marketing 6

3.1. SWOT Analysis 6 3.2. Competitive analysis 8 3.3. Market segmentation 9 3.4. Target market 10
4. Marketing analysis 12

4.1. Pricing strategy 13 4.2. Marketing strategy 15
5.0. Strategy and implementation 17

5.1. Research action plan 17
6.0. Market forecast 18

7.0. Management 19

7.1. Management Team 20
8. Operations 22

9.0 Forecasting 23

9.1Start up summary 23 Table for start up 24 9.2. Sales forecast 25 9.3. Revenue forecast 26 9.4. Expenses forecast 27
10.0. Financial analysis 27

References 37

Executive summary

Pimp My Hair Sdn Bhd salon aims to be the premier salon in Sunway Pyramid and Malaysia as a whole through a unique of offered services and products. The business will be set as a Limited liability company with Jane, Hussein and Caroline as the owner of the business holding different number of shares in the company.

Products and services

Pimp My Hair Sdn Bhd offers a wide variety of mind and body healing services and products. The salon aspect of the business will provide for both male and female with any type of hair styling; however the main focus will be African people. This is all done in a relaxing environment.

Company location and facilities

Pimp my hair salon is going to be located at Sunway Pyramid near the shopping mall and this is because it is the central point where most young people even from places like Limkokwing University come for shopping. This site is a high profile area with easy access and ample parking, besides that there are more than 800 students in Sunway, Tailors and Monash Universities. The mall is anchored by a cinema, specialty retail and service shops, lagoon recreation center, food pavilion and a couple of clubs after looking good at Pimp My Hair Sdn Bhd.

Company ownership

Pimp my hair salon plan to be a private



References: Kotler P, Armstrong G, Brown L, Adam T (1998),Principles of Marketing, 4th ed, Australia: Prentice Hall Lim .A, (2010) Making cut, The star online, Samson. R, and Cortes. M, (2009) how to start a salon, http://www.entrepreneur.com.ph/starterkit/article/how-to-start-a-salon [accessed 7 June 2010 Shannon, sample marketing plan,(2009) Primm. S, Roncevich.T, (2007), Upstart business consulting group, Mobile hair Salon Company www,upstartbcg.com

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