Business Plan
Palace Restaurant
Business Plan
Prepared By:
Date:
Table of Contents
1. Business Description……………………………3
2. Industry and Market Analysis…………………3
(1) The United States Food and beverage industry characteristics analysis
(2)Chinese restaurant market in American
3. Competitive Analysis……………………….…..4
(1) Panda Express
(2) Xiabu
(3)P.F.CHANG' S China Bistro
4. Marketing Strategy…………………………….6
(1) Price
(2) Promotion
(3) Distribution
(4) Product/Service
5. Operational Issues……………………………..7
6. Human Resources Requirement………………7
7. Financial Projections…………………………..8
8. Reference………………………………………..9
Business Description:
Palace restaurant is a traditional Chinese diet culture restaurant, located in San Francisco’s China Town. This restaurant looks like the summer palace in Beijing which will provide an elegant and unique environment and attentive service. Since China's local dishes have their own typical characteristics, generally, Chinese food can be roughly divided into eight regional cuisines, which has been widely accepted around. In this restaurant customers can enjoy a variety of Chinese food with different but fantastic and mouthwatering flavor. They don’t need to fly to China, just come to the restaurant and have a meal they can feel the atmosphere of China.
Industry and Market Analysis:
(1) The United States Food and beverage industry characteristics analysis
After a century of history U.S. food and beverage market have a large-scale industry and the market is prosperity. The United States Food and beverage enterprise mainly is small and medium enterprises, 70% of food and beverage companies have fewer than 20 employees. But big business with a unique style, the model of chain operation, coupled with generous advertising dollars, accounting for considerable catering market, in recent years the U.S. food and beverage companies occupy the top 50 for 20% of U.S. food and beverage market.
In the United States, people's pursuit of the
Business Plan
Prepared By:
Date:
Table of Contents
1. Business Description……………………………3
2. Industry and Market Analysis…………………3
(1) The United States Food and beverage industry characteristics analysis
(2)Chinese restaurant market in American
3. Competitive Analysis……………………….…..4
(1) Panda Express
(2) Xiabu
(3)P.F.CHANG' S China Bistro
4. Marketing Strategy…………………………….6
(1) Price
(2) Promotion
(3) Distribution
(4) Product/Service
5. Operational Issues……………………………..7
6. Human Resources Requirement………………7
7. Financial Projections…………………………..8
8. Reference………………………………………..9
Business Description:
Palace restaurant is a traditional Chinese diet culture restaurant, located in San Francisco’s China Town. This restaurant looks like the summer palace in Beijing which will provide an elegant and unique environment and attentive service. Since China's local dishes have their own typical characteristics, generally, Chinese food can be roughly divided into eight regional cuisines, which has been widely accepted around. In this restaurant customers can enjoy a variety of Chinese food with different but fantastic and mouthwatering flavor. They don’t need to fly to China, just come to the restaurant and have a meal they can feel the atmosphere of China.
Industry and Market Analysis:
(1) The United States Food and beverage industry characteristics analysis
After a century of history U.S. food and beverage market have a large-scale industry and the market is prosperity. The United States Food and beverage enterprise mainly is small and medium enterprises, 70% of food and beverage companies have fewer than 20 employees. But big business with a unique style, the model of chain operation, coupled with generous advertising dollars, accounting for considerable catering market, in recent years the U.S. food and beverage companies occupy the top 50 for 20% of U.S. food and beverage market.
In the United States, people's pursuit of the