Business plan

Topics: Generally Accepted Accounting Principles, Asset, Balance sheet Pages: 27 (5135 words) Published: September 28, 2014
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Cover Page

Jolly's Java and Bakery

This sample business plan has been made available to users of Business Plan Pro®, business planning software published by Palo Alto Software. Our sample plans were developed by existing companies or new business start-ups as research instruments to determine market viability, or funding availability. Names, locations and numbers may have been changed, and substantial portions of text may have been omitted to preserve confidentiality and proprietary information. You are welcome to use this plan as a starting point to create your own, but you do not have permission to reproduce, resell, publish, distribute or even copy this plan as it exists here. Requests for reprints, academic use, and other dissemination of this sample plan should be emailed to the marketing department of Palo Alto Software at For product information visit our Website: or call: 1-800-229-7526. Copyright  Palo Alto Software, Inc., 1995-2009  All rights reserved. Legal Page

Confidentiality Agreement
The undersigned reader acknowledges that the information provided by _________________________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _________________________. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _________________________. Upon request, this document is to be immediately returned to _________________________. ___________________

Name (typed or printed)
This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary1
Chart: Highlights2
1.1 Mission2
1.2 Keys to Success2
2.0 Company Summary2
2.1 Company Ownership3
2.2 Start-up Summary3
Chart: Start-up3
Table: Start-up4

Table: Start-up Funding5

3.0 Products5
4.0 Market Analysis Summary5
4.1 Market Segmentation6
4.1.1 Market Analysis6
4.2 Target Market Segment Strategy6
4.2.1 Market Needs6
4.3 Service Business Analysis6
4.3.1 Competition and Buying Patterns6
5.0 Strategy and Implementation Summary7
5.1 Competitive Edge7
5.2 Sales Strategy7
Chart: Sales Monthly8
Table: Sales Forecast8
Chart: Sales by Year9
6.0 Management Summary9
6.1 Personnel Plan9
Table: Personnel9

7.0 Financial Plan10
7.1 Break-even Analysis10
Table: Break-even Analysis10
Chart: Break-even Analysis10
7.2 Projected Profit and Loss11
Table: Profit and Loss11

7.3 Projected Cash Flow12
Table: Cash Flow12
Chart: Cash13
7.4 Balance Sheet14
Table: Balance Sheet14

7.5 Business Ratios15
Table: Ratios15
Table: Sales Forecast1

Table: Personnel2

Table: General Assumptions3

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