Business plan

International School
Thai Nguyen University

AQUA’s project
Submit to: Prof. Edwin Bernal and MBA.Truong Thi Hang

Prepared by: Group 5
9/20/2014

Table of Contents

I – SWOT ANALYSIS
A. . Strengths 4
B. Weaknesses 4
C. Opportunities 4
D. Threats 4
E. SWOT matrix 5

II. VISION, MISSION AND OUTCOMES
A Vision Statement 6

B Mission Statement 6
C Objectives, Key Result Areas (KRAs) and Performance Indicators (PIs) 7

III. STRATEGIES, PROGRAMS,ACTIVITIES, TASKS AND RESOURCES (SPATRes)
A. SPATRes matrix 8

III. FINANCIAL STATEMENT
A. Statement of Financial Position 10
B. Income statement 11
C. Statement of Changes in Owner's Equity 11
D. Cash Flow Statement 12
E. Payback Period of money (PP), Net Present Value (NPV), Accounting Rate on Return (ARR), Return on Investment (ROI) and Return on Equity (ROE) E.1. PP (Payback Period of money) 13 E.2. NPV ( Net Present Value) 14 E.3. ARR (Accounting Rate on Return) 14 E.4. ROI (Return on Investment) 15 E.5. ROE ( Return on Equity) 15

I – SWOT ANALYSIS

D.SWOT matrix
SWOT
O
T

S
S/O
+open wide, upgrading distribution system.
+ Promote the consumption of products
+ Develop market size and improve product quality
+ Development of new forms of business consistent
+ penetrate new markets
S/T
+ Strengthening linkages between units, branch the power to create winning competitors
+ Positive collect, process information from the distribution channel and market research
+ Implement pricing strategy, product strategy, aimed at promoting the consumption, create more high-value products, increasing revenue
+ Investment in technological innovation
+ Step by step actively in all activities of production and business processes, especially in the stage of market development,