business plan
1. Introduction
All historians seem to agree that the birthplace of coffee is Ethiopian Kaffa. The name is derived from the Arabic -- "Qahwah" meaning the plant beverage? Later, coffee spread to other parts of the world, with its original name of "KAFFA". Until eighteenth Century was officially named "coffee" Coffee has a long history that it contains a lot of content, such as the noble, elegant, casual, fashion, romantic and so on.
A beverage as black as ink, useful against numerous illnesses, particularly those of the stomach. Its consumers take it in the morning, quite frankly, in a porcelain cup that is passed around and from which each one drinks a cupful. It is composed of water and the fruit from a bush called bunnu. (Léonard Rauwolf, Reise in die Morgenländer)
It is profitable to run a coffee shop in York, UK. There are four locations we have given to choose to set up a cafe shop. And our team has chosen the third location as the best choice and our team design the name of our coffee shop is Gopp & J. what is more, our team designed the theme of the coffee shop, the opening time of our coffee shop as well as the cost of our coffee shop. I will the SWOT way to analyze why we design in this way.
2.1 The theme of cafe
The ambiance of our Gopp & J cafe is rustic modern. It is believed that it is attractive to different kinds of people so that we can have a large number of customers no matter he is a man or women, young or old, student or worker.
We has noticed in York that there is a lack of cafes that cater for families open after 6pm at night. There is a strong market for such an establishment. We design such a bistro to fill the market opportunity. In order to cater for families, our coffee shop not only provides coffee but also all day breakfast and comfort tasty food for our customers. They can eat delicious food while drink a cup of coffee.
2.2 The location of cafe
The location of a business is where it is situated e.g. in Central
All historians seem to agree that the birthplace of coffee is Ethiopian Kaffa. The name is derived from the Arabic -- "Qahwah" meaning the plant beverage? Later, coffee spread to other parts of the world, with its original name of "KAFFA". Until eighteenth Century was officially named "coffee" Coffee has a long history that it contains a lot of content, such as the noble, elegant, casual, fashion, romantic and so on.
A beverage as black as ink, useful against numerous illnesses, particularly those of the stomach. Its consumers take it in the morning, quite frankly, in a porcelain cup that is passed around and from which each one drinks a cupful. It is composed of water and the fruit from a bush called bunnu. (Léonard Rauwolf, Reise in die Morgenländer)
It is profitable to run a coffee shop in York, UK. There are four locations we have given to choose to set up a cafe shop. And our team has chosen the third location as the best choice and our team design the name of our coffee shop is Gopp & J. what is more, our team designed the theme of the coffee shop, the opening time of our coffee shop as well as the cost of our coffee shop. I will the SWOT way to analyze why we design in this way.
2.1 The theme of cafe
The ambiance of our Gopp & J cafe is rustic modern. It is believed that it is attractive to different kinds of people so that we can have a large number of customers no matter he is a man or women, young or old, student or worker.
We has noticed in York that there is a lack of cafes that cater for families open after 6pm at night. There is a strong market for such an establishment. We design such a bistro to fill the market opportunity. In order to cater for families, our coffee shop not only provides coffee but also all day breakfast and comfort tasty food for our customers. They can eat delicious food while drink a cup of coffee.
2.2 The location of cafe
The location of a business is where it is situated e.g. in Central