Business Plan

Topics: Ice cream, Ice cream parlor, Milk Pages: 5 (1207 words) Published: March 25, 2002
Fast ‘n Fresh Premium Ice Cream Parlor
858 Success Avenue
Jacksonville, FL 32211
904-555-1212(T)- 904-555-1211(F)

Fast ‘n Fresh
"Fast ‘n Fresh- - good for you!"

Prepared By
Daniel Beese

Submitted To:
Jacksonville National Bank
2461 Money avenue
Jacksonville, FL 32224

Statement of Purpose

The purpose of this business plan is to support a request for a 75,000 five-year bank loan to purchase equipment and inventory as part of the financing for a start-up sole proprietorship, Fast ‘n Fresh Premiun Ice Cream Parlor. The business will be owned by Daniel W. Beese and will be located in leased space at 858 Success Ave in the new Riverside Faire shopping center, Jacksonville, FL 32211. The owner will provide a minimum of 75,00 in initial equity.

The business will serve healthy and premium ice cream, yogurt, sandwiches, and nonalcholic beverages to the generally upscale target market of Riverside Faire. Based on the financial and competitive

analysis presented
in this plan, Fast ‘n Fresh Premium Ice Cream Parlor will be sucessful.
It is anticipated that Fast ‘n Fresh Premium Ice Cream Parlor will become established in Jacksonville, FL within two years and will become known throughout the North Florida area within five years with the potential of multiple locations. The Fast ‘n Fresh Premium Ice Cream Parlor's distinct logo, it's reputation for fast service and only the freshest ingredients, plus it's slogan, "Fast ‘n Fresh- good for you!" will provide a distinctive competitive

The owner, Daniel W. Beese, has founded three highly successful food service businesses in the North Florida area. The owner holds an undergraduate degree and a MBA from the University of Florida.

The Business Description

Fast ‘n Fresh Premium Ice Cream Parlor will be a start-up ice cream parlor located in leased space at 858 Success Ave in the new Riverside Faire shopping Center, Jacksonville, FL 32211. A ninety-day option has been taken on this location. The estimated opening day is April 2002.

Daniel W. Beese will own the business as a sole proprietorship. Each of the business owned by Daniel W. Beese has broken even after only six months and was sold for a minimum of three times the owners investment. Fast ‘n Frsh Ice Cream Parlor will be an upscale restaurant selling premium ice cream, yogurt, sandwiches, and hot and cold alcoholic beverages. Initially, subcontracters, owned by Daniel W. Beese will supply the sanwiches and ice cream, prepared to very high standards. As the business develops, sandwich preparation

and eventually ice cream preparation
wil be
moved in house.
Fast ‘n Fresh Premium IceCream Parlor will be successful because it is based on solid market research, demonstrating that there is a demand for an ice cram shop selling premium products. It will be located in the most desirable retail space in Jacksonville, FL, and the owner has a track record of proven success.

Product and Service

At Fresh ‘n Fresh Ice Cream the owner Daniel W. Beese does not only sell ice cream and sandwiches, he sells convience, cleanliness, polite clerks and the best customer service in Jacksonville, FL. Fast ‘n Fresh Ice Cream Parlor's is unlike anyonelse. They use only the finest ingredients available. All of their 5 homemade flavors are all unique flavors. The five flavors are Vanilla, Chocalte, Butter Pecan, Strawberry, Neapolitan including sugar and waffle cones. Fast ‘n Fresh Ice Cream Parlor can't compete on every part of the ice cream business; they hope to dominate one part of the market by using better products then everyone else.


Market analysis is favorlable toward the ice cream business in Jacksonville, FL. According to Business Facts, the overall ice cream market is expected to grow by a total of 25% between 1998 and 2003. Ice Cream is a popular indulgence, and people will spend money for such a treat.

Marketing "healthy" and "premium" ice cram will...
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