Business Plan

Topics: Higher education, College, Education Pages: 32 (7678 words) Published: August 18, 2013
Assignment Record Form
University of Derby Index Number:100255896
Learning Centre: Penang
Term: T22012
Module Title: Business Developing and Entrepreneurship
Module Leader: Dr. Teo Bee Yap
Assignment Submission Due Date: 24 June 2012
I confirm that I have read and understood the University regulations with regard to referencing and plagiarism. YES NO Note: Please read the “Instruction to Upload the Assignment on OCTAL Study Portal” before uploading your assignment. Module Leader’s Comments:

Module Leader’s Comments on Citing & Referencing

1.0 Executive Summary:

Star International College Sdn.Bhd (SIC) in collaboration with CORNELL University (Cornell) of the United States is proposing to bring Cornell Executive Master of Business Administration (EMBA) program to Malaysia by September of 2012. The adult education in Malaysia places much emphasize on the human development and the Malaysia government having noticed the importance of improving the education industry as a whole in the region is taking positive steps in the direction to attract foreign based universities and colleges to set up their campuses here as a further means to strengthen the economy of the country. This has lead to the emergence of vast opportunities for the private education sector.

Adult Education is a process whereby persons, whose major social roles are characteristics of adult status, undertake systematic and sustained learning activities for purposes of bringing about changes in knowledge, attitudes, values or skills. As a result, SIC introducing executive master program to cater for these needs. SIC specifically design their executive program to focus on the applications instead of theories. Their purpose is to provide educational opportunities for the working adult to obtain their relevant adult education. There are three major groups that provide human development programs in Malaysia, namely government agencies, non-government organization (NGO) and the private sector. There are vast opportunities in the private sector for investors planning to market their executive masters’ degree in Malaysia.

A market environmental study carried out for the Malaysian market indicates that the political, economical, socials and technological conditions are most favorable for the development of adult educations here. Also, a SWOT analysis for SIC on the market conditions indicates that it is favorable for SIC to venture into the market. The segments that SIC would like to target are the middle income group. This group are likely able to afford and needs higher education to climb their career ladder, to improve their businesses, to enhance their skills and knowledge as well as to increase their own self confidence. Star International College will position Cornell EMBA as a premier and unique EMBA program provider. The central office will be located at Iskandar Malaysia, at Johor Bahru. SIC plans to start operations by 1 Sep 2012 and expects to recruit 30 students per intake in year 2013, 50 students per intake in 2014 and 60 students per intake in 2015 and beyond.

However, in carrying out the plan, there is a potential risk on low student intake, thus affecting the profit margin. There is also a potential risk in students not paying the full amount on time which may affect cash flow. However, the management will monitor, review and take corrective actions on the performance of the plan. The management will be using revenue control and Profit & Loss control methods as a tool to monitor the implementation process.

Initial investment shall be RM1.5 Millions (US$0.5Million). The investment will be channeled in the following manner:

|Brief Details...

References: 1. Azman, N. and Ahmad, A.R. (2006). History, Trends, and Significant Development Of Adult Education In Malaysia. Journal Of Historical Studies vol:7 (2), pp. 66-82.
2. Beaver, G. (2002) Small Business, Entrepreneurship and Enterprise Development, London: Financial Times/Prentice Hall (Pearson Education).
3. Carter, S. and Jones-Evans, D. (2000) Enterprise and Small Business, Principles, Practice and Policy, London: Financial Times/Prentice Hall (Pearson Education).
4. Deakins, D. (1999) Entrepreneurship and Small Firms, (2nd edition), London: Mcgraw-Hill.
7. Malburg, C. (2000), “Competing on costs”, Industry Week, Vol. 249 No. 17, p. 31.
8. Malaysia (2006a) The Ninth Malaysia Plan (2006–2010), Kuala Lumpur, Govt. Printers
11. Mintzburg, H. Power in and Around Organizations. Englewood Cliffs, N.J.: Prentice-Hall, 1989.
12. MOHE (Ministry Of Higher Education Malaysia) (2011).Blueprint on Enculturation of Lifelong Learning for Malaysia 2011-2020. Kuala Lumpur: MOHE.
13. Pascarella, P., and M.A. Frogman. The Purpose Driven Organization. San Francisco: Josey-Bass, 1989.
14. Porter, M. (1985), Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, and New York, NY.
15. Rae, D. (1999) The Entrepreneurial Spirit: Learning to Unlock Value, Dubli: Blackhall.
16. Tan, AM. (2002) Malaysian Private Higher Education: Globalization, Privatization, Transformation and Market Places, London, Asean Academic Press
Online Journals and Articles:
17. Johor a strong economic and education hub, (2011) Free Malaysia today ( Accessed on 3-6-12
19. Iskandar Malaysia vision plan, 2011 ( Accessed on 5-6-12
21. Ranking Web of World University, (2011): (Accessed on 11-6-12)
Malaysian Education system taken from (MOHE, 2011)
(MOHE Higher education strategic plan, 2011)
(MOHE Higher education strategic plan, 2011)
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