Business Plan

Topics: Marketing, Strategic management, Soft drink Pages: 6 (1080 words) Published: July 1, 2013
Project Plan of Sugarcane Juice

About Sugarcane Juice:
Sugarcane juice is the juice extracted from pressed sugarcane. It is consumed as a beverage worldwide, and especially in regions where sugarcane is commercially grown such as Southeast Asia, South Asia, and Latin America.

Situation Analysis:

Customers:
* In summer people of all ages take soft drinks and juices to quench their thirst. So Sugarcane juice in tetra pack is highly demanded by customers because it reduces the thirst and it is useful for healthy life. Company:

* We are going to prepare marketing plan of Sugarcane juice in pack because we are going to established new business in Bangladesh, we made a budgeting plan for our business. Competitors
Direct Competitors:
* The direct competitors of our Product are:
* Pran
* Shezan
* Danish

Indirect competitors:
* As the Sugarcane juice is the symbol of the refreshment and nutrition and it is also a substitute for the other soft drinks. So in the soft drink market we have the competitors like  * Coca cola

* PEPSI
* And other drinks
Market Opportunity and Issues:
Our product is sugarcane juice in tetra pack packaging. Sugarcane juice is widely used in summer season because it is good in taste and low in cost. Issue:
Our main issue is about the perception of people about the sugarcane juice building brand is very difficult due to perception because they will think that it is easily available in fresh form then why we buy it in tetra pack.

We must invest heavily on promotion of juice and also marketing plan will change time to time because we are new in the market so we have to create awareness in customer about our product and to attract them. Marketing Strategy & Target Markets:

Marketing Strategy:
* Brand strategy is at the heart of marketing strategy.
* Our product will be in Husna packaging which will be attractive and eye catching.

Target Markets:
* Although our juice is for all ages and for all kinds of people. But the youth is our main target. we have decided to market and enter into 6 divisional major cities of Bangladesh such as , * Dhaka,

* Chittagong,
* Khulna,
* Rajshahi,
* Sylhet and
* Barisal.
Market Positioning:
* Creating a distinct and relevant differentiation between the brand and its competitors According to our projection we will capture:
* 25% of the target market share within 2 years
* 50% of the target market share within 4 years
* 70% of the target market share within 5 years or more.
The Benefits Of Drinking Sugarcane Juice:
1) Sugarcane juice is a great preventive and healing source.

2) Sugarcane strengthens the stomach, kidneys, heart, eyes brain and sex organs.

3) This is one sweet drink even the diabetic can enjoy without fear.

4) Due to its alkaline nature, it helps to fight cancer.

5) It hydrates the body quickly when exposed to prolong heat and physical activity.

6) It refreshes and energizes the body instantly as it is rich in carbohydrates. Marketing Mix

Product
Our juice taste and flavor is according to the customer expectations because we provide100% pure juice. We have no compromise with quality.
The design of sugarcane juice that it will be in attractive and stylish pack size……….
 •250ml
 •500ml
 •1000ml

Place
* The place of the distribution and availability of the product also influence the buying behavior. * So we provided our product to all the all the distributors and they will provided it to famous retailers of Dhaka, Chittagong and Rajshahi. Because of this our product will be available at more shops and our sales will increase. Pricing

* For the pricing strategy, we will follow two pricing strategy, like: *  Competition Based Pricing
* Market Penetration Pricing
So we use penetration pricing strategy.
* 250ml- 20Tk 
* 500ml- 40Tk
* 1000ml- 80Tk
Promotion...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Essay on Plan to Fail or Fail to Plan?
  • Biscuit factory Essay
  • Essay on Simple Business Plan Outline
  • Essay on Business Plan
  • Event Planning Business Plan Essay
  • Coffee Shop Business Plan Essay
  • Business Plan Activity Essay
  • Management and Business Plan Outline Essay

Become a StudyMode Member

Sign Up - It's Free