Business Plan
Project Plan of Sugarcane Juice
About Sugarcane Juice:
Sugarcane juice is the juice extracted from pressed sugarcane. It is consumed as a beverage worldwide, and especially in regions where sugarcane is commercially grown such as Southeast Asia, South Asia, and Latin America.
Situation Analysis:
Customers: * In summer people of all ages take soft drinks and juices to quench their thirst. So Sugarcane juice in tetra pack is highly demanded by customers because it reduces the thirst and it is useful for healthy life.
Company:
* We are going to prepare marketing plan of Sugarcane juice in pack because we are going to established new business in Bangladesh, we made a budgeting plan for our business.
Competitors
Direct Competitors: * The direct competitors of our Product are: * Pran * Shezan * Danish
Indirect competitors: * As the Sugarcane juice is the symbol of the refreshment and nutrition and it is also a substitute for the other soft drinks. So in the soft drink market we have the competitors like * Coca cola * PEPSI * And other drinks
Market Opportunity and Issues:
Our product is sugarcane juice in tetra pack packaging. Sugarcane juice is widely used in summer season because it is good in taste and low in cost.
Issue:
Our main issue is about the perception of people about the sugarcane juice building brand is very difficult due to perception because they will think that it is easily available in fresh form then why we buy it in tetra pack. We must invest heavily on promotion of juice and also marketing plan will change time to time because we are new in the market so we have to create awareness in customer about our product and to attract them.
Marketing Strategy & Target Markets:
Marketing Strategy: * Brand strategy is at the heart of marketing strategy. * Our product will be in Husna packaging which will be attractive and eye catching.
Target Markets: * Although our juice is for all ages and for all
About Sugarcane Juice:
Sugarcane juice is the juice extracted from pressed sugarcane. It is consumed as a beverage worldwide, and especially in regions where sugarcane is commercially grown such as Southeast Asia, South Asia, and Latin America.
Situation Analysis:
Customers: * In summer people of all ages take soft drinks and juices to quench their thirst. So Sugarcane juice in tetra pack is highly demanded by customers because it reduces the thirst and it is useful for healthy life.
Company:
* We are going to prepare marketing plan of Sugarcane juice in pack because we are going to established new business in Bangladesh, we made a budgeting plan for our business.
Competitors
Direct Competitors: * The direct competitors of our Product are: * Pran * Shezan * Danish
Indirect competitors: * As the Sugarcane juice is the symbol of the refreshment and nutrition and it is also a substitute for the other soft drinks. So in the soft drink market we have the competitors like * Coca cola * PEPSI * And other drinks
Market Opportunity and Issues:
Our product is sugarcane juice in tetra pack packaging. Sugarcane juice is widely used in summer season because it is good in taste and low in cost.
Issue:
Our main issue is about the perception of people about the sugarcane juice building brand is very difficult due to perception because they will think that it is easily available in fresh form then why we buy it in tetra pack. We must invest heavily on promotion of juice and also marketing plan will change time to time because we are new in the market so we have to create awareness in customer about our product and to attract them.
Marketing Strategy & Target Markets:
Marketing Strategy: * Brand strategy is at the heart of marketing strategy. * Our product will be in Husna packaging which will be attractive and eye catching.
Target Markets: * Although our juice is for all ages and for all