Business Plan
BUSINESS PLAN “Fratelli Rossetti Handbags” viale Stelvio n°173 - 21052 Busto A. (VA)
Index
1. Historical analysis of the territory and of the sector 2. Current situation and future outlook 3. Business mission (Handbags sector) 4. Business Area 5. Marketing strategies 6. Location 7. Technical and human resources 8. Juridical structure 9. Economic and financial goals
Historical analysis of the territory and of the sector
Busto Arsizio is located in an industrial and commercial area. In the past it was known as the “Italian Manchester” because the town was full of textile industries . In the recent years Busto has lost its importance because of the shutdown of lots of businesses due to the economic crisis, related to the growth of the production in the Far East. In 1892 the first shoe factory was set up by Giuseppe Borri leather tradition In 1990 the owners had to close down the business because of the international competition.
Current situation and future outlook
According to the “AIMPES REPORT” of the Leather Sector, in the last decade, the European Fashion System has been protagonist of the economic globalization process. The results are: the changes of the productive and commercial shapes. the reduction of the number of businesses and employees, also due to the decentralization of the production in the Asiatic Area.
This particular situation caused a consistent decline in production. In the first half of 2010, the increasing international demand and consumption have had positive effects on production: a 3% growth has been registered. The increase of export levels can be related to the strong presence of luxury articles that characterize the “made in Italy” leather goods
Business mission (Handbags sector)
The business mission is to satisfy our customers' desires, by offering a high quality product made by a qualified team and with an inimitable but easily
Index
1. Historical analysis of the territory and of the sector 2. Current situation and future outlook 3. Business mission (Handbags sector) 4. Business Area 5. Marketing strategies 6. Location 7. Technical and human resources 8. Juridical structure 9. Economic and financial goals
Historical analysis of the territory and of the sector
Busto Arsizio is located in an industrial and commercial area. In the past it was known as the “Italian Manchester” because the town was full of textile industries . In the recent years Busto has lost its importance because of the shutdown of lots of businesses due to the economic crisis, related to the growth of the production in the Far East. In 1892 the first shoe factory was set up by Giuseppe Borri leather tradition In 1990 the owners had to close down the business because of the international competition.
Current situation and future outlook
According to the “AIMPES REPORT” of the Leather Sector, in the last decade, the European Fashion System has been protagonist of the economic globalization process. The results are: the changes of the productive and commercial shapes. the reduction of the number of businesses and employees, also due to the decentralization of the production in the Asiatic Area.
This particular situation caused a consistent decline in production. In the first half of 2010, the increasing international demand and consumption have had positive effects on production: a 3% growth has been registered. The increase of export levels can be related to the strong presence of luxury articles that characterize the “made in Italy” leather goods
Business mission (Handbags sector)
The business mission is to satisfy our customers' desires, by offering a high quality product made by a qualified team and with an inimitable but easily