Business Plan

Topics: Beer, Brewing, Brewery Pages: 5 (1355 words) Published: March 8, 2013
Executive Summary
Barley and Hops Brewery, located in Plymouth, Michigan offering a wide variety of barley wines, lagers, stouts, porters, browns, IPAs, pale ales, and English bitters beer. Barley and Hops will be launched with the initial investment of Table of Contents

Barley and Hop Brewery will represent craft brewery dedicated to providing quality handcrafted beer to Southeast Michigan. Barley and Hop Brewery will take advantage of American’s increasing desire for better beer. Mission Statement

Barley and Hops Brewery is an economically healthy organization that provides a variety of quality beers in a casual and creative environment that appeals to a wide range of customers. The Business Concept

Company Name: Barley and Hops Brewery
The Brewery is a microbrewery located at the address: 885 Penniman, Plymouth, MI 48170 Brewpub Description
A microbrewery makes its own beer and sells the majority of its beer on premise. A brewpub is also referred to as a home–brew house and a house brewery. The first American brewpub opened in 1982. , the Association of Brewers estimated over 1,000 brewpubs in the United States alone. There are brewpubs in many other parts of the world, although not commonly called "brewpubs." Brewpubs are especially popular in European countries, but are growing rapidly in popularity in the United States. Barley and Hops Brewery will follow these characteristics by offering a variety of craft beers and allow patrons to bring outside food. Barley and Hops Brewery will open in June 20013. Barley and Hops Brewery falls within the microbrewery industry. The craft beer segment includes brewpubs, microbreweries, and specialty brewers. Craft beer (micro-brewed beer) is the fastest growing segment of the beverage alcohol industry in the United States. The continuance of the rising growth rate of the craft brew industry means good things for The Barley and Hopes Brewery. Brewpubs have helped revive the beer and drinking places industry. There were a total of 2,075 craft breweries operating in the United States in 2012. As of 2010, Michigan was ranked fifth in the United States for the total of craft breweries, (Liberty). Listed in the table below are annual beer sales for the brewpub industry. Craft beer accounts for only 4 percent of total beer consumption in the state, and 2 percent is Michigan-made beer (liberty)

Management Team

Barley and Hops Brewery management team will primarily be the duty of CEO, Nate Dennis, with the aid of experienced business professionals Shannon Chambers, Jim, and Suzanne Brouser. Nate Dennis, CEO and Brew Master BA in English, Grand Valley University, Graduating 2006: Emphasis in Teaching. Nate is from Flint, Michigan. He has a brewer's certification has been brewing home beer for the last 10 years while teaching high school online. Nate’s brewing experience is evident from ten years he spent brewing home beer. Shannon Chambers been working in restaurants and breweries for the last 12 years while attending Davenport University to gain knowledge in marketing and business.

Nate Dennis, CEO/Brew Master
1. Responsible for maintaining the vision, mission, and philosophy of the company 2. Oversees the brewery as a whole, maintaining the integrity of the operations along with the marketing and sales through advisors 3. Handles all phases of the brewing cycle for the all beer produced on site 4. Responsible for the investor relations of the company

Shannon Chambers, General Manager
1. Handle customers
2. Handle employees—both front of the house and back of the house 3. Prepare paperwork, i.e. count inventory and calculate food cost, complete product ordering, and prepare labor schedules for both FOH

Mary Thompson, Company Attorney
1. Responsible for establishing a microbrewery business form 2. Prepare and file necessary legal documentation
3. Responsible for contractual relations with investors and potential...
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