Business Plan
Business plan
McDonald's Restaurants Ltd:
11 - 59 High Road
East Finchley
London
N2 8AW
Tel: +44 (0) 8705 244622
www.mcdonalds.co.uk
Contents Page
1. Summary 3
2. Business overview 4
Introduction Current position Competitive advantage Growth plan
3. Business strategy 5
Tactics Strategic issues Core values
4. Marketing 6
SWOT and critical success factors Market research Distribution channels Strategic alliances E-commerce and technology Tactical promotion plan Marketing budget Credibility and risk reduction
5. Team and management structure 7
Skills, experience, training and retention Advisors Management systems
6. Financial budgets and forecasts 8
Profit and loss forecast Cash flow forecast Balance sheet forecast Capital expenditure budget Break-even analysis 1. Summary
The summary is the last part of the plan that you write, but should be included at the beginning of the plan. This allows busy readers to quickly see what the plan is about without reading all the details.
Use the summary to highlight the key points of your plan. If you are using your plan to raise financing, the summary needs to make the reader (eg the bank manager or a potential investor) want to find out more and read the whole plan.
2. Business overview
Introduction
Mcdonalds is the world`s largest chain of hamburger fast food restaurants, it serves a variety of foods such as hamburgers, chiken burgers, salads,eggs , and toast etc. It serves 70 million customers daily in 119 countries .In the area of Newcastle alone their are over 9 branches, however one common theme is they all share is that none provides a delivery service within the area.This is where our main purpose of the business plan starts, where the business plan aims to implement a delivery service for Mcdonalds to reach the area of
McDonald's Restaurants Ltd:
11 - 59 High Road
East Finchley
London
N2 8AW
Tel: +44 (0) 8705 244622
www.mcdonalds.co.uk
Contents Page
1. Summary 3
2. Business overview 4
Introduction Current position Competitive advantage Growth plan
3. Business strategy 5
Tactics Strategic issues Core values
4. Marketing 6
SWOT and critical success factors Market research Distribution channels Strategic alliances E-commerce and technology Tactical promotion plan Marketing budget Credibility and risk reduction
5. Team and management structure 7
Skills, experience, training and retention Advisors Management systems
6. Financial budgets and forecasts 8
Profit and loss forecast Cash flow forecast Balance sheet forecast Capital expenditure budget Break-even analysis 1. Summary
The summary is the last part of the plan that you write, but should be included at the beginning of the plan. This allows busy readers to quickly see what the plan is about without reading all the details.
Use the summary to highlight the key points of your plan. If you are using your plan to raise financing, the summary needs to make the reader (eg the bank manager or a potential investor) want to find out more and read the whole plan.
2. Business overview
Introduction
Mcdonalds is the world`s largest chain of hamburger fast food restaurants, it serves a variety of foods such as hamburgers, chiken burgers, salads,eggs , and toast etc. It serves 70 million customers daily in 119 countries .In the area of Newcastle alone their are over 9 branches, however one common theme is they all share is that none provides a delivery service within the area.This is where our main purpose of the business plan starts, where the business plan aims to implement a delivery service for Mcdonalds to reach the area of