Business Plan

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Business Plan
Aussie-One Travel Agency

Table of Contents

EXECUTIVE SUMMARY 5
HISTORY AND POSITION TO DATE 7
MARKET RESEARCH 10
BUSINESS STRATEGY 14
OPERATIONS 15
FORECASTING 16
BUSINESS CONTROLS 19
APPENDIX 1: MARKET RESEARCH 22
APPENDIX 2: FINANCIAL FORECASTS 28

EXECUTIVE SUMMARY

Description of the Company

Aussie-One Travel Agency, Pty Ltd. provides travel-planning services for Australian adventure vacations to residents of the Greater Melbourne area. The service industry, including travel agencies, is one of the fastest growing business sectors of the economy, and Aussie-One Travel Agency intends to capitalise on the success of this industry by taking advantage of travel planning opportunities in the Australian continent.

Director Heather Mitchell and Marketing Manager Jim Kim currently hold the company’s directorship shares. Prior to starting the Aussie-One Travel Agency in Franklin Street, Melbourne, Ms. Mitchell co founded, co-owned, and operated the “Aussie-One Travel Agency - Hiking and Expedition Planning” store based in LaTrobe Street Melbourne. She has selected a small team with extensive travel, sales, and computer skills, all of whom will be invaluable to the new venture. Her co-workers bring a combined total of 35 years of travel industry experience to the agency.

Mission Statement

The mission of Aussie-One Travel Agency is to become the premier provider of adventure vacations for 25- to 35-year-old professionals. Aussie-One Travel Agency is dedicated to building long-term relationships with customers through quality training and customer support, and wants to be recognised as the leading adventure vacation company in the Greater Melbourne area. The company’s goal is to grow steadily, becoming profitable by the second year of operations.

Products and Services

Aussie-One Travel Agency recently became the appointed agents for Margie’s Travel, one of the largest and most respected tour operators in

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