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Business Model Generation Slides
business model generation & design workshop

business model innovation
CNU TECH SUMMER PROG 2013

2

3 paths for business model innovation*
Business Model Innovation Industry model (IM) Innovation
Innovating the industry value chain by: moving into new industries redefining existing ones or creating entirely new value chains * IBM study

Revenue model (RM) Innovation
Innovating how revenue is generated through: new value propositions pricing models

Enterprise model (EM) Innovation
Innovating value chain roles by:  changing the extended enterprise to be more integrated or specialized  transforming networks with employees, suppliers, customers, and others

3

CNU TECH SUMMER PROG 2013

different paths, different levers
Business Model Innovation Industry model Innovation
INDUSTRY TRANSFORMATION
Apple transformed the music industry through a new way of connecting hardware with software to download music with iPods/iTunes product & service combination Dell redefined the PC value chain and industry model by using a direct to customer sales model

Revenue model Innovation
PRICING / REVENUE MODEL
Gillette innovated the pricing model by giving away razors and making money on the blades Netflix shifted the revenue model from product / rental based to a subscription based annuity model

Enterprise model Innovation
INTEGRATION
Zara’s Fast Fashion model is supported by a highly integrated business model along its value chain

SPECIALIZATION
Bharti created a highly specialized Telco business model by focusing only on its key differentiators – marketing, sales and distribution – and partnering for everything else

HORIZONTAL MOVES
Moving from one value chain to another, leveraging its brand across industries including airline, media and telecoms
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VALUE PROPOSITION
Cirque du Soleil reconfigured offering and value elements to transform the circus experience

EXTERNAL COLLABORATION
P&G’s innovative R&D collaboration model
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