Business Model Canvas
Describe the business using the BMC
• Customer segments
From the map above, the organisation can focus on their customers’ area, which is mass markets model for customer segments. Groupon Company (2013) states that we have 39.5 million customers in the world, and they also will recommend friends and family to join in Groupon deal activities. Therefore, the public who includes women, student and singles will create a lager number of value for this organisation. Furthermore, Gil (2013) claims that Groupon business model are suit to modern consumers. It seems that the most modern consumers love to spend money for quality life.
• Value propositions
The price and customization will determine the value propositions for organisation. Firstly, Groupon which is contact with local merchants could provider a deep discounts for customers. The organisation will accelerate potential customer to purchasing for local merchants. Young (2011) indicates that Groupon Company provider a powerful of online advertisement to new customers through its daily email. This view is valid in that company will give a tremendous exposure to attract customers by deep discount, so the model will be a win-win situation.
• Channels
Arioli (2013) states that the main operating service of Groupon Company is online sell for their customer. For instance, email, website and social network. It seems that Facebook and Twitter could be used on operating online channel, because the most of student have own social network tools, so advertising on these social networks will attract more and more consumers. Nevertheless, the company is developing a new channel for their customers, and mobile channel will rely on smartphone app to spread discount information.
• Customer Relationships
Building a trusted relationship between customers and Groupon Company will become an important aim for Groupon Company. Many competitions are copying Groupon model to plunder the market share, so the company
• Customer segments
From the map above, the organisation can focus on their customers’ area, which is mass markets model for customer segments. Groupon Company (2013) states that we have 39.5 million customers in the world, and they also will recommend friends and family to join in Groupon deal activities. Therefore, the public who includes women, student and singles will create a lager number of value for this organisation. Furthermore, Gil (2013) claims that Groupon business model are suit to modern consumers. It seems that the most modern consumers love to spend money for quality life.
• Value propositions
The price and customization will determine the value propositions for organisation. Firstly, Groupon which is contact with local merchants could provider a deep discounts for customers. The organisation will accelerate potential customer to purchasing for local merchants. Young (2011) indicates that Groupon Company provider a powerful of online advertisement to new customers through its daily email. This view is valid in that company will give a tremendous exposure to attract customers by deep discount, so the model will be a win-win situation.
• Channels
Arioli (2013) states that the main operating service of Groupon Company is online sell for their customer. For instance, email, website and social network. It seems that Facebook and Twitter could be used on operating online channel, because the most of student have own social network tools, so advertising on these social networks will attract more and more consumers. Nevertheless, the company is developing a new channel for their customers, and mobile channel will rely on smartphone app to spread discount information.
• Customer Relationships
Building a trusted relationship between customers and Groupon Company will become an important aim for Groupon Company. Many competitions are copying Groupon model to plunder the market share, so the company