Business Model and Strategic Plan Part I

Topics: Strategic management, Starbucks, Strategic planning Pages: 11 (2491 words) Published: November 28, 2014
BUSINESS MODEL AND STRATEGIC PLAN 13

Business Model and Strategic Plan Part I

BUS/475

Castle Dong

September 15TH, 2014

Brian Gahan

BUSINESS MODEL AND STRATEGIC PLAN 1

EXECUTIVE SUMMARY

In today's economic environment, businesses and corporations must meet the customers' demand by create differentiable value. To achieve this goal, organizations must have clear Mission and Vision statements to lead the way, also a certain synergy between innovation and strategic planning. This paper introduces the " Self served coffee machine" as a new division of Starbucks Coffee Co. and the detailed analysis on the SWOTT. The balance scorecard will list the new division internal and external' objectives, also how is this new innovation help the organization to gain competitive advantages.

INTRODUCTION

COMPETITIVE ADVANTAGES

NEW MISSION AND VISION STATEMENTS

SWOTT ANALYSIS

INTERNAL

EXTERNAL

BALANCE SCORECARD

FINANCIAL PERSPECTIVES

CUSTOMER VALUE PERSPECTIVES

PROCESS OR INTERNAL OPERATIONS PERSPECTIVE

LEARNING AND GROWTH PERSPECTIVES

COMMUNICATION PLAN

MONITOR AND CONTROL

ETHICAL ISSUES

INTRODUCTION

Why do businesses need innovation is simple, the world is changing at a rapid speed and no one can predict what is coming in the future. Organizations are facing many new types of vulnerabilities everyday. Innovation helps to determinate the strategic management within an organization and prepares organizations for the unforeseeable change and to make the change. Although very organization have different priorities, or balance the unique issues of their own, ignoring the innovation, or implementing the strategic plan inefficiently can bring risks of losing key employees, inefficiency of the operation, and lose competitive advantages to the competitors. This paper will create a new division for Starbucks Coffee Co. Using this division as an example to explain the importance of the innovation in company's vision, mission, and values, and how it related to strategic management.

THE NEW BUSINESS MODEL

Starbucks Corporation, doing business as Starbucks Coffee, is an American global coffee company and coffeehouse chain based in Seattle, Washington. Today, with more than 21,000 stores in 65 countries, Starbucks is the premier roaster and retailer of specialty coffee in the world. And with every cup, the company strives to bring both their heritage and an exceptional experience to life. (Starbucks.com) Since the first Starbucks opened in 1971, the company has a goal to share great coffee with friends and help make the world a little better place. (Starbucks.com) To better server Starbucks Coffee's customers, and provide quick and easy coffee for the people who have to fight the morning or anytime traffic, Starbucks coffee co. has purposed a new business model of Self Severed Coffee Machine. This new Machine will be located outside of Starbucks stores, shopping centers, and large office buildings to better server the consumers who does not have time to wait in line and get their favorite cup of coffee.

COMPETITIVE ADVANTAGES

In this tough economic climate, Starbucks needs to compete smart, this means to stay a step head on ensuring the best response to customers' need and demand. It is often to see a line of customers either inside the store or in the drive through. While we appreciate the their patience to wait in line, we also share their frustration. It is our intention to ensure everyone loves his or her coffee. While we are proud that every cup is made to earn our customers' satisfaction, we are also spending a considerable amount of time on making them. The Self Served Starbucks machine has an ability of produce majority flavors of the coffee, which our customer likes. Simply pay the cash, wipe the credit card, or scan the mobile Starbucks App on your smartphone, the machine will make a fresh brew cup of coffee in just 45 seconds. With this machine outside of store or...
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