Business Model Analysis: Hammock-Maker Zewik
Gabriel Torres & Jeffrey Lamendola
ENT 380
Professor Potter
3/26/14
II. Conceptual Statement
For – Demographics would be active parents between the ages of 35 – 55 years with an average income between $40,000 and $69,999 (Ibisworld) with young children. Zewik is focused on Northeast regions with hopes of expanding to the South, specifically the Carolinas as they have a hilly terrain. Who – This innovative hammock is for outdoor adventurers who want a lightweight hammock with extra comfort out of their camping and hiking equipment. Also provides the already present therapeutic attributes that a hammock offers such as being suspended and allowing the hammock to rock to let people fall asleep quicker. The - Zewik Quadrecline Geometry Hammock (actual hammock name not yet given) is included in the Camping & Hiking equipment industry and in the outdoor furniture industry. That – provides extra comfort, durability, and support for the lower extremities and lower back to eliminate the U-shaped effect of normal hammocks that causes a person’s legs to rise above their chest thus resulting in poor circulation to the legs and making them fall asleep after a short period of time in the hammock. Unlike – Hennesy Hammocks, REI’s Eno Hammock, Trek light Gear, Coleman’s Weekender hammock. Our product – Quadrecline hammock called so for the provisionally patented quadrecline technology implemented in the hammock. The mechanism provides five points of support and stability as opposed to two in typical hammocks. These extra two points lift the middle section where a person’s rear end is seated and lifts it so the person is in more of a supine position with their knees bent as opposed to having the person bent into a U-shaped causing discomfort. This lift brings the user further off the ground, eliminates the U-shape effect, and still keeps the user’s knees bent to provide extra circulation and comfort. The research we conducted in
ENT 380
Professor Potter
3/26/14
II. Conceptual Statement
For – Demographics would be active parents between the ages of 35 – 55 years with an average income between $40,000 and $69,999 (Ibisworld) with young children. Zewik is focused on Northeast regions with hopes of expanding to the South, specifically the Carolinas as they have a hilly terrain. Who – This innovative hammock is for outdoor adventurers who want a lightweight hammock with extra comfort out of their camping and hiking equipment. Also provides the already present therapeutic attributes that a hammock offers such as being suspended and allowing the hammock to rock to let people fall asleep quicker. The - Zewik Quadrecline Geometry Hammock (actual hammock name not yet given) is included in the Camping & Hiking equipment industry and in the outdoor furniture industry. That – provides extra comfort, durability, and support for the lower extremities and lower back to eliminate the U-shaped effect of normal hammocks that causes a person’s legs to rise above their chest thus resulting in poor circulation to the legs and making them fall asleep after a short period of time in the hammock. Unlike – Hennesy Hammocks, REI’s Eno Hammock, Trek light Gear, Coleman’s Weekender hammock. Our product – Quadrecline hammock called so for the provisionally patented quadrecline technology implemented in the hammock. The mechanism provides five points of support and stability as opposed to two in typical hammocks. These extra two points lift the middle section where a person’s rear end is seated and lifts it so the person is in more of a supine position with their knees bent as opposed to having the person bent into a U-shaped causing discomfort. This lift brings the user further off the ground, eliminates the U-shape effect, and still keeps the user’s knees bent to provide extra circulation and comfort. The research we conducted in
Cited: Kaczanowska, Agata. "My Library." Millennium Web Catalog. N.p., n.d. Web. 28 Mar. 2014. McBee, Josh. "Outdoor Furniture Manufacturing in the US." Ibisworld. N.p., May 2012. Web. Morea, Stephen. "My Library." Millennium Web Catalog. N.p., n.d. Web. 28 Mar. 2014.