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business model
CASE STUDY

TATCHA: Marketing the beauty of Japanese Geisha.

Submitted by: Jalaj Kumar PGPED Jalajkumar@gmail.com WSBY 143965

Vicky Tsai should stick to be the CEO of her company. As ROME was not built in a day so TATCHA will also need time to be the successful in market. It’s not more than two years TATCHA is started and any product if possess good quality will be successful but not overnight.
4 Things Remarkable Startups Have In Common
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Why do some startups succeed and others don't? Here's a hint: It doesn't have to do with if an idea is good or bad. Indeed, the successful entrepreneurs are able to run with amazing concepts and pivot other when needing. There are a few more tried and true principles that can contribute to the success of your new company.
Among other things, these are four things remarkable startups have in common.
1. Founders are insanely passionate about the idea. Don't start a business without passion. You won't be able to see it through if you are not really into your idea. Founders of most successful startups started searching for solutions to a problem they cared about and made it their focus.
"You have to be burning with an idea, or a problem, or a wrong that you want to right. If you're not passionate enough from the start, you'll never stick it out," Steve Jobs has said.
Founders with great passion tend to inspire others to greater success, and they look out for those traits in new hires. According to best-selling authors and workplace strategists Kevin and Jackie Freiberg, passion enables innovation and creativity and makes employees want to stay in their jobs and contribute, even when they’re not feeling their best.
2. They don't try to do too much at once. Laser focus is immensely crucial for the success of every new business. What is the one thing your startup is known for? Your startup should be focusing on the one thing that

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