Business: Management and Swot Analysis

Topics: Management, PEST analysis, Strategic management Pages: 3 (690 words) Published: June 24, 2013
Risk review
MacVille cafes serve competitively priced, high quality coffee and gourmet food in a safe and comfortable café-style environment. Macville aims to deliver our valued customers the very best café-going experience. In three years, the business will have established a presence across the Queensland and NSW, with the opening of additional cafes. Scope

Macville desire to expand their operations in Queenland with the purchase and re-branding of the existing Hurley’s café in Toowoomba. Refer to our position which is Finance, Audit and Risk Management (FARM) committee, so we have responsibility to managing the risk of this take-over by doing these three stages of risk management task: 1. Review

2. Analyse and plan
3. Monitor
But in this report, we do the first step first which is Risk review by using PEST and SWOT analysis from relevant information. Goal
Consider information from taking-over the Hurley’s café to do risk review to move onto the next stage of the risk management process. Stakeholders
Stakeholder| Internal/external| Role in process| Stake in process| Paula Kinski| Internal| CEO| control and monitor in open the new branch of Macville| James Mansfield| Internal| Senior Supervisor | Supervise the store operation | Goldsmith Partners| External| Legal firm| Consultant in legal or compliance issues | Ron Langford| External| Shop landlord| Give information about surrounding district|

In this report we use PEST analysis and SWOT analysis with information data from stakeholders to analyse these risk. PEST analysis
Political (P)
* The wage and superannuation records are incomplete which can effect to the government taxation policy. * Federal government was introducing legislation about excessive water breaches which has to pay fines up to $50000 for that. * Council allows cafes to expand their footpath dining.

Economic (E)
* There were a lot of opportunities for opening more...
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