Business Level Strategies and the Performance on an Industrial Enteprise a Case Study on Marico Bangladesh Ltd

Satisfactory Essays
Term Paper

ON Business level strategies and the impact or performance on an industrial enterprise “ A case study of Marico Bangladesh Limited”

By

Md. Enayet Hossain

MBA Program, spring 2011
MBA 601 strategic management

School of Business
University of Information Technology & Sciences (UITS)
Kakrail campus
Dhaka, Bangladesh
2011

Table of Content

Titles Page Number

Historical background 03
Company profile 04
Product profile 05
Market status 06
Business level strategy 06
Impact of strategies 07
Profit, productivity, sales turnover 09
Sowt analysis 09
Possible measure improve performance 10

History
Marico Bangladesh Limited (hereinafter referred to as “MBL”/”Marico”/”the company”) is a public limited company incorporated in Bangladesh on 6 September 1999. The company was incorporated under the Companies Act 1994 as a private company limited by shares. Subsequently, the company was converted to “Public Company” limited by shares vide special resolution passed in the extra ordinary general meeting held on 21 September 2008. The company is a wholly owned subsidiary of Marico Limited, India.

Company profile

Registered Office
The address of the company’s registered office is House # 01, Road # 01, Sector # 01, 4th and 5th floors, Uttara Model Town, Dhaka- 1230. Earlier, the registered address was at 272, Tejgaon Industrial Area, Dhaka-1208 which was changed to the current place on 2 July 2008. the authorized capital of the company is Tk. 400,000,000 divided into 40,000,000 number of ordinary shares of Tk. 10.00 each. The company was registered with an authorised capital of Tk. 10,000,000 divided into 1,000,000 numbers of ordinary shares of Tk 10 each. Subsequently, the authorised capital was increased to Tk. 300,000,000 divided in to 30,000,000 number of ordinary shares of Tk. 10

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