Business Level 3 Unit 2 P2

Mr Daniel Green started Healthy Drinks two years ago. He started his business with a healthy milkshake in the UK market. Because of his innovativeness and eccentric capabilities, the company experienced increased sales in its first year. However, the company started facing difficulties in meeting its sales targets because too many competitors also entered into the market. Mr Green wants to add new range of drinks, juice or smoothie but he also wants to keep the current products. As an innovation consultant, I am going to examine the conditions in the company and recommend how the company can do better. The answers are prepared in a business report format to be presented to Mr Green. Task 1
P1. Explanation of innovation and describing its
Vision: Vision is the long-term goal of an organization that is achieved by the effective leadership, culture and teamwork of the organization. An organization has a vision and a mission that is differentiated by long and short term. The product or service or idea an organization generates, it can be able to achieve its mission in the short run but in the long run in this competitive market an organization needs to be innovative in its product or service features and ideas.
Leadership: Leadership is referred to the idea of guiding and directing a group of people to the right directions which would assist in achieving the ultimate goal of an organization. An effective leadership is needed for organizations to achieve its long-run goal. Leaders of an organization always looking for new ideas, services and practices. Leaders take a decision that how a new idea or a new practice can be generated to the existing one and can make the existing product better than the new one of the competitors. Moreover, the consumers have faith in the product that they are using for years but the taste and demand of consumers always
In this stage, the managers of Healthy Juice Company selects and applies their favoured strategies to change and sell the products. It is an important factor because if the process seems to be too costly and too long, the opportunity of commercialization will end up. So, process needs to be not much longer and costly.
Position: Position refers to the ways through which the organization would position its innovation or its product in the particular industry sector. The Healthy Juice Company is facing rapid decline in their sales growth. In order to secure their position in the market, the company must look for other markets in different regions where they can expand their business.
Paradigm: Paradigm of refers to the all possible chances and opportunities which can be used by the companies to innovate and boost their sales. Based on the available resources and capacities, the managers of Healthy Juice would decide which alternative would be best for the company to