business letter in english
Saturday, 28 th October 2011
15:06
Dear Juan,
As we agreed in our last meeting we tried to find a better solution for the launching of the video game `Danger Zone`. The problems that occured with the problematic TV commercial we have tried to solve and hopefully come up with a better solution:
From the four main strategies that you have proposed we have tried to figure out the best way doing it.
Strategy one could be highly cost intensive cause everything must be created new and the game couldn’t be launched on the market like you have planned it.
Strategy two would not be an efficient way doing it because our TV commercial would be shown too late to reach the whole target group.
The next strategy you have proposed contains a high risk. The campaign could be banned by the ASC and that would cause bad publicity that no one wants to have when something is launched on the market.
So we thought it could be a good way doing it like you proposed it in strategy number four to radically alter the campaign and choose an alternative method of advertising.
We would bring up a mix of marketing strategies like a billboard- , an internet- and a newspaper campaign . Because of the high costs we had so far with the TV commercial we think it would be ineffective to use non of the TV commercial that has been created.
So we come up with the suggestion to cut the highly violantely part of the commercial so that we could keep the rest of it.
Hopefully you are pleasant with the ideas we have created and please discuss this with your team and then contact me as soon as possible so that we can discuss this situation personally.
Yours sincerly,
Tim Burk
15:06
Dear Juan,
As we agreed in our last meeting we tried to find a better solution for the launching of the video game `Danger Zone`. The problems that occured with the problematic TV commercial we have tried to solve and hopefully come up with a better solution:
From the four main strategies that you have proposed we have tried to figure out the best way doing it.
Strategy one could be highly cost intensive cause everything must be created new and the game couldn’t be launched on the market like you have planned it.
Strategy two would not be an efficient way doing it because our TV commercial would be shown too late to reach the whole target group.
The next strategy you have proposed contains a high risk. The campaign could be banned by the ASC and that would cause bad publicity that no one wants to have when something is launched on the market.
So we thought it could be a good way doing it like you proposed it in strategy number four to radically alter the campaign and choose an alternative method of advertising.
We would bring up a mix of marketing strategies like a billboard- , an internet- and a newspaper campaign . Because of the high costs we had so far with the TV commercial we think it would be ineffective to use non of the TV commercial that has been created.
So we come up with the suggestion to cut the highly violantely part of the commercial so that we could keep the rest of it.
Hopefully you are pleasant with the ideas we have created and please discuss this with your team and then contact me as soon as possible so that we can discuss this situation personally.
Yours sincerly,
Tim Burk