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Business Journalism
BUSINESS JOURNALISM
Today, financial journalism has taken the centrestage. Economic decision making is decentralised to the extent that it has never been before. This has made economic coverage an all the more sensitive affair. The Indian economy was liberalised in 1991 and its doors ere thrown open to multinational corporations. Consequently, a large number of tie-ups with foreign companies were witnessed. This led to the emergence and growth of more economic newspapers and periodicals. Even the existing ones expanded. They changed their newsprint, design and presentation. The general newspapers started devoting more pages to cover various aspects of the economy. The electronic media stared telecasting special programmes on industry, stock markets and exchange rates. These changes required a certain degree of specialisaiton. This brought in people with MBA and CA qualifications to analyse trends in stock markets, mutual funds, NBFCs and various segments of the industry. Handout journalism is being replaced by hard analysis. The thrust now is to provide people with genuine information. The new developments have opened up opportunities for journalists. Increasing number of journalists today are joining financial journalism
Over the past years, India has sustained an average economic growth, making it one of the fastest growing economies in Asia. Thecountry’s growing emphasis on economic liberalization and privatization has highlighted a need to expand the scope and quality of information available toboth decision-makers and the public.
The media has the responsibility, as well as the opportunity, to provide societywith objective, accurate, and timely information and thorough analysis of economic trends and events. Today, there is a growing demand in Pakistan for journalists with knowledge in the fields of economics and finance to interpret economic information and present its implications to the public through various media outlets.
Economic and financial reports,

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