Business is show business
An Article about Business Presentations
By Mohamed Daher
The article was written by Brigitte Biehl-Missal. She is a professor in the Aberystwyth University. It was published in the Journal of Management Studies on May 2011. The article does not talk about management procedures or decisions, but rather, it talks about business presentations and the impact of visual and on-stage performances of senior managers and CEOs when they are giving presentations.
What does the article discuss? It explains that life is becoming increasingly theatrical and visual in character. These days, more and more theatrical practices are being used by corporate leaders for creating strong and effective performances. The article explains that ‘stage-managed’ and real-life management presentations are treated as important devices for representing the organization and for managing the impressions of targeted audiences
The publicity of such events:
Increases participants’ efforts to engage in theatrical behavior
Increases participants’ attention in big corporate events such as annual general meetings (AGMs)
Increases the effectiveness of the messages delivered in these events in a theatrical manner
Importance of theatrical-style presentations
These presentations target important people for the organization: shareholders and public stakeholders, at employees, and at financial journalists and analysts; All these are important audiences in annual press conferences and analyst meetings. Many companies spend big amounts of money on such events.
Importance of theatrical-style presentations: Leading financial analysts use such meetings as a source of important qualitative information this kind of info cannot be obtained via other channels of communication Influential journalists and thousands of private investors also attend to personally ‘experience’ managers
The article uses a study to understand how theatre techniques are used in a performance