Specimen Paper 2012
How does an understanding of the influences on operations contribute to business success?
Qantas is Australia’s largest domestic and international airline. Although Qantas is primarily a passenger airline, air freight is also an integral part of its core business. Other Qantas operations include catering, tourism and E-commerce devoted to transport and travel. In order to have an effective business and operations process, a company, like Qantas must be aware of the influences that can affect it. By being aware of the influences it enables the business to make decision and choices that can get the most out of each influence, by doing this it can assist the business in its endeavours for success. The following report will reveal how an understand of the influences on operations; globalisation, technology, quality expectations, cost based competition, government policies, legal regulations, environmental sustainability as well as the factors involved with corporate social responsibility such as knowing the difference between legal regulation and ethical responsibility and social responsibility, will contribute to business success.
Globalisation – Globalisation has changed the world as we know it, as it has allowed for integration of different national markets into a single market where goods and/or services can be traded easily. Globalisation has enabled Qantas to access new markets overseas. More than 70% of Qantas’ assets are geared to the global market. Expansion into new and emerging overseas markets is essential for Qantas to achieve its potential growth. Globalisation is a critical influence that businesses must be aware of as it opens up the door for new growth, such as Qantas announcing its intention to set up a new premium airline in Japan. McDonald's is the leading global foodservice retailer with more than 33,500 local restaurants serving nearly 68 million people in 119 countries each day. Globalisation...
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