BUSINESS IDEA ON STARTING BOUTIQUE FOR ETHNIC WEAR IN KOCHI
1. EXECUTIVE SUMMARY
Kochi with its virgin market is referred to as the gateway of Kerala. It is believed that Kochi will soon grow to be the largest retail destination in the state. All these factors make Kochi the ideal venue for E`tinco - a boutique for both men and women. E’tinco is Spanish name for Ethnic. Idea of starting a boutique for both men and women in Ethnic wear under this name is something different as this kind of boutique has not been heard or seen anywhere in Kochi. E`tinco provides customers ethnic wear with a twist; we are providing twist in saree and sherwani that customers have not seen in fashion industry. E`tinco offers for working men, women, college going students, home makers between age 25 to 35 with an average income of 25000 and above. E`tinco will be set up in the hearts of Panampilly Nagar, Kochi. The place is turning to a favored sport for office, restaurants and business houses. E`tinco mainly focuses on both socialites and conservatives area where people are both upper class and middle class. E`tinco is targeting concentric – selective strategy where ethnic wear is the main product and under this variation are provided to customers. E`tinco’s USP is Ethnic Wear with a Twist. E`tinco provides a wide range of products to our customers, in men’s section we are offering products in sherwani and pants and in women’s section we are offering products in Kasavu saree, Kanchipuram saree, madras checks saree, twist in border and denim saree. The price range starts from 699 to 19099 and we follow intermediary pricing as we have understood the market area of Kochi. E`tinco sell directly to the customers and in a well establishes area like Panampilly Nagar. We reach our customer in different medias like print media, social media and sales promotion. Time taken to start and end our project E`tinco is span of 6 months and with a square feet of 1000. E`tinco has a unique process of designing the garment till the end process of displaying the
Kochi with its virgin market is referred to as the gateway of Kerala. It is believed that Kochi will soon grow to be the largest retail destination in the state. All these factors make Kochi the ideal venue for E`tinco - a boutique for both men and women. E’tinco is Spanish name for Ethnic. Idea of starting a boutique for both men and women in Ethnic wear under this name is something different as this kind of boutique has not been heard or seen anywhere in Kochi. E`tinco provides customers ethnic wear with a twist; we are providing twist in saree and sherwani that customers have not seen in fashion industry. E`tinco offers for working men, women, college going students, home makers between age 25 to 35 with an average income of 25000 and above. E`tinco will be set up in the hearts of Panampilly Nagar, Kochi. The place is turning to a favored sport for office, restaurants and business houses. E`tinco mainly focuses on both socialites and conservatives area where people are both upper class and middle class. E`tinco is targeting concentric – selective strategy where ethnic wear is the main product and under this variation are provided to customers. E`tinco’s USP is Ethnic Wear with a Twist. E`tinco provides a wide range of products to our customers, in men’s section we are offering products in sherwani and pants and in women’s section we are offering products in Kasavu saree, Kanchipuram saree, madras checks saree, twist in border and denim saree. The price range starts from 699 to 19099 and we follow intermediary pricing as we have understood the market area of Kochi. E`tinco sell directly to the customers and in a well establishes area like Panampilly Nagar. We reach our customer in different medias like print media, social media and sales promotion. Time taken to start and end our project E`tinco is span of 6 months and with a square feet of 1000. E`tinco has a unique process of designing the garment till the end process of displaying the