Business Ia
IB BUSINESS & MANAGEMENT INTERNAL ASSESSMENT (HL)
HOW SHOULD BONAGERI CROPSCIENCE PVT. LTD. MODIFY ITS PROMOTION MIX FOR ITS PROPOSED LAUNCH IN RAJASTHAN?
CANDIDATE NAME: SIDDHI MODI
CANDIDATE SESSION NUMBER: 002760-017
WORD COUNT
CONTENT PAGE
ABSTRACT
RESEARCH PROPOSAL * Rationale for study * Theoretical framework * Methodology * Primary and secondary research * Action Plan
INTRODUCTION
RESEARCH METHODOLOGY
MAIN FINDINGS
ANALYSIS
* SWOT analysis * Lewin’s force field analysis * BCG matrix analysis
CONCLUSION
LIMITATIONS
BIBLIOGRAPHY
APPENDIX * Interview with the managing director * Survey on the customers * BCG matrix
ABSTRACT
With the recent profit that the firm has made, the firm wishes to be a global market leader and to do that it needs to expand in many places. The firm has decided to do that staring with Rajasthan. The firm feels that if they are able to expand in Rajasthan, since it has a different weather condition all together and if the firm can be successful in Rajasthan than it will be very easy to expand elsewhere. The firm is moving into an existing market with many competitors, and relatively low prices proposed by the competitors, which could result in a price war since the existing firm is already well established and is difficult for the existing firms to survive.
The firm has already calculated its financial data and is capable to expand her financially, although it is difficult for them to anticipate the market in Rajasthan since the firm has no local contact. Therefore, on the firms’ behalf I will be calculating its promotional mix to see if or not is it a good option for Bonageri Crop Science Pvt. Ltd to expand here.
RESEARCH PROPOSAL
Rationale for study-
The firm, Bonageri Crop Science Pvt. Ltd, has its main headquarters in Hubli, Karnataka. The firm is doing very well so far making its monthly profit of 1 core and above, and is looking forward to
HOW SHOULD BONAGERI CROPSCIENCE PVT. LTD. MODIFY ITS PROMOTION MIX FOR ITS PROPOSED LAUNCH IN RAJASTHAN?
CANDIDATE NAME: SIDDHI MODI
CANDIDATE SESSION NUMBER: 002760-017
WORD COUNT
CONTENT PAGE
ABSTRACT
RESEARCH PROPOSAL * Rationale for study * Theoretical framework * Methodology * Primary and secondary research * Action Plan
INTRODUCTION
RESEARCH METHODOLOGY
MAIN FINDINGS
ANALYSIS
* SWOT analysis * Lewin’s force field analysis * BCG matrix analysis
CONCLUSION
LIMITATIONS
BIBLIOGRAPHY
APPENDIX * Interview with the managing director * Survey on the customers * BCG matrix
ABSTRACT
With the recent profit that the firm has made, the firm wishes to be a global market leader and to do that it needs to expand in many places. The firm has decided to do that staring with Rajasthan. The firm feels that if they are able to expand in Rajasthan, since it has a different weather condition all together and if the firm can be successful in Rajasthan than it will be very easy to expand elsewhere. The firm is moving into an existing market with many competitors, and relatively low prices proposed by the competitors, which could result in a price war since the existing firm is already well established and is difficult for the existing firms to survive.
The firm has already calculated its financial data and is capable to expand her financially, although it is difficult for them to anticipate the market in Rajasthan since the firm has no local contact. Therefore, on the firms’ behalf I will be calculating its promotional mix to see if or not is it a good option for Bonageri Crop Science Pvt. Ltd to expand here.
RESEARCH PROPOSAL
Rationale for study-
The firm, Bonageri Crop Science Pvt. Ltd, has its main headquarters in Hubli, Karnataka. The firm is doing very well so far making its monthly profit of 1 core and above, and is looking forward to