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Business Hero: Steve Jobs: Reinventing Apple

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Business Hero: Steve Jobs: Reinventing Apple
Creative Hero: Steve Jobs
In reinventing Apple, a struggling computer company, Steve Jobs encouraged and abetted the reinvention of several industries that had also fallen on hard times. Apple not only invented cool new gadgets such as the iPod, iPad and iPhone but new ecosystems iTunes, Apps that offered a lifeline to struggling established industries, as well as immense opportunities for upstart entrepreneurs. Itunes created a venue and method for music and entertainment companies, who saw their sales and futures threatened by digitization and the easy piracy it enabled, to reach new audiences and develop an entirely new business model. Steve Jobs, design was never for his sake, but for shaping of experiences. He thought as a marketer but
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