BUSINESS GAME REPORT
SBCS #2223 / UoG #000858780
BANNER ID: SBCS #2223 / UoG #000858780
COURSE CODE & SUBJECT: BUSI 1484 MANAGING STRATEGY
ASSIGNMENT -#1 – BUSINESS GAME REPORT
1
SBCS #2223 / UoG #000858780
TABLE OF CONTENTS
INTRODUCTION
3
EXTERNAL OVERVIEW
4
SWOT ANALYSIS
4
PORTER’S FIVE FORCES
6
INTERNAL OVERVIEW
8
COMPETITIVE STRATEGY YEARS 6 – 8
8
DECISIONS TAKEN YEAR BY YEAR EFF YEAR 7
10
YEAR 7
10
YEAR 8
10
3 YEAR STRATEGIC PLAN
10
ENTRY LEVEL STRATEGIC PLAN
11
MULTI FEATURE STRATEGIC PLAN
12
YEAR 9
13
2
SBCS #2223 / UoG #000858780
INTRODUCTION
HHFLIERS competed globally in the digital camera industry. The Company produces digital cameras tailored to two market types, the lower end/ entry level market and the high end/ multi-feature digital market (glo-bus, 2015).
HHFLIERS competed in the digital camera market against seven (7) other companies with the same market types, market shares and the same global regions which consisted of North America, Europe/
Africa, Asia-Pacific and Latin America (glo-bus, 2015).
Although the market shares for each company were the same, it varied by company across the regions.
HHFliers began the business game in possession of 20% market share in Latin America, 15% market share in North America, 10% market share in Europe and 5% in Asia-Pacific (glo-bus, 2015).
HHFLIERS was inherited in year 6 with the previous year’s revenue amounting to $206,000 million dollars in revenue in year 5 and net earnings of $20 million (glo-bus, 2015)
For the purpose of this report, HHFLIERS may be referred to as ‘The Company’. This report follows the decisions taken by the HHFLIERS management team in the Glo-Bus Business Game. The report will present the external view of the environment, the competitive strategies taken by the Company noting year by year decisions and outcomes. The year by year outline will cover the strategic decisions for the
Company from year 6 to year 12. The report will also examine the three (3) year strategic plan
BANNER ID: SBCS #2223 / UoG #000858780
COURSE CODE & SUBJECT: BUSI 1484 MANAGING STRATEGY
ASSIGNMENT -#1 – BUSINESS GAME REPORT
1
SBCS #2223 / UoG #000858780
TABLE OF CONTENTS
INTRODUCTION
3
EXTERNAL OVERVIEW
4
SWOT ANALYSIS
4
PORTER’S FIVE FORCES
6
INTERNAL OVERVIEW
8
COMPETITIVE STRATEGY YEARS 6 – 8
8
DECISIONS TAKEN YEAR BY YEAR EFF YEAR 7
10
YEAR 7
10
YEAR 8
10
3 YEAR STRATEGIC PLAN
10
ENTRY LEVEL STRATEGIC PLAN
11
MULTI FEATURE STRATEGIC PLAN
12
YEAR 9
13
2
SBCS #2223 / UoG #000858780
INTRODUCTION
HHFLIERS competed globally in the digital camera industry. The Company produces digital cameras tailored to two market types, the lower end/ entry level market and the high end/ multi-feature digital market (glo-bus, 2015).
HHFLIERS competed in the digital camera market against seven (7) other companies with the same market types, market shares and the same global regions which consisted of North America, Europe/
Africa, Asia-Pacific and Latin America (glo-bus, 2015).
Although the market shares for each company were the same, it varied by company across the regions.
HHFliers began the business game in possession of 20% market share in Latin America, 15% market share in North America, 10% market share in Europe and 5% in Asia-Pacific (glo-bus, 2015).
HHFLIERS was inherited in year 6 with the previous year’s revenue amounting to $206,000 million dollars in revenue in year 5 and net earnings of $20 million (glo-bus, 2015)
For the purpose of this report, HHFLIERS may be referred to as ‘The Company’. This report follows the decisions taken by the HHFLIERS management team in the Glo-Bus Business Game. The report will present the external view of the environment, the competitive strategies taken by the Company noting year by year decisions and outcomes. The year by year outline will cover the strategic decisions for the
Company from year 6 to year 12. The report will also examine the three (3) year strategic plan