Business Expansion Proposal
BUSINESS PROPOSAL
The business I am using for this task is my family medical practice. The names of the practices and the physicians including the competitors, which will be used for the purpose of this paper, will be fictional names. Also the privacy and confidentiality policy according to the medical ethics will be honored.
The fictional name for the physician of the medical practice I am doing a business proposal for is Dr Kinsley Eric and the name of the practice is Shalom Internal Medicine VIABILITY OF THE SERVICE Below is the Google analytic report provided by the local marketing company that set up Dr Eric’s website. The report shows how weak the online management of Dr Eric’s office is presently and the need to expand and increase traffic to Dr Eric website becomes critical for the office to keep existing with good returns. The graph on the first page shows how drastically the web visits has decreased from March to July 2012. At its peak stage in March, 65% were new visits while the returning visits were just 35% and the decrease in the web site visit is practically down to zero within 5 months ("Google analytics," 2011). That was not a very good result for a growing and advancing practice. Now let research briefly into Dr Eric’s medical practice background: Shalom Internal medicine is a professional incorporated health care company and Dr Eric has an extensive knowledge and years of experience working in Nursing homes, Hospitals, Emergency room/urgent care and office practice. The practice is a small sized medical business that started in a rural area of TX (Paris) less than a year ago. He had worked in a rural area in IA for 15 years before he relocated to Texas. Because of the small size of the company, the short duration of its existence in the new location, the high overhead cost, escalating account receivable, annual lowering of reimbursement by the insurances coupled with the strict coding
The business I am using for this task is my family medical practice. The names of the practices and the physicians including the competitors, which will be used for the purpose of this paper, will be fictional names. Also the privacy and confidentiality policy according to the medical ethics will be honored.
The fictional name for the physician of the medical practice I am doing a business proposal for is Dr Kinsley Eric and the name of the practice is Shalom Internal Medicine VIABILITY OF THE SERVICE Below is the Google analytic report provided by the local marketing company that set up Dr Eric’s website. The report shows how weak the online management of Dr Eric’s office is presently and the need to expand and increase traffic to Dr Eric website becomes critical for the office to keep existing with good returns. The graph on the first page shows how drastically the web visits has decreased from March to July 2012. At its peak stage in March, 65% were new visits while the returning visits were just 35% and the decrease in the web site visit is practically down to zero within 5 months ("Google analytics," 2011). That was not a very good result for a growing and advancing practice. Now let research briefly into Dr Eric’s medical practice background: Shalom Internal medicine is a professional incorporated health care company and Dr Eric has an extensive knowledge and years of experience working in Nursing homes, Hospitals, Emergency room/urgent care and office practice. The practice is a small sized medical business that started in a rural area of TX (Paris) less than a year ago. He had worked in a rural area in IA for 15 years before he relocated to Texas. Because of the small size of the company, the short duration of its existence in the new location, the high overhead cost, escalating account receivable, annual lowering of reimbursement by the insurances coupled with the strict coding
References: 1) Google analytics. (2011, November 22). Retrieved from http://www.google.com/analytics. 2) Heng, C. (2011, March 25). How much does it cost to set up a website?. Retrieved from http://www.thesitewizard.com/gettingstarted/cost-setting-up-website.shtml. 3) Ravinia Associates (2008). Retrieved from http://www.raim.org. 4) Wikipedia. (2012). Pay per click. Retrieved from http://en.wikipedia.org/wiki/Pay_per_click. 5) Wikipedia.org. (2012) Retrieved from http://en.wikipedia.org/wiki/HTML. 6) 5 ecommerce solutions. (2012). Retrieved from http://www.networksolutions.com/support/5-ecommerce-solutions-for-starting-online-stores.