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business exampular
This example of the Introduction Section of the Business Report is provided as a guide to the writing standard and style required. This introduction would receive a high pass level mark.
Please note that students may not copy this work but must write their own. Except for Stair and Reynolds these references are not the most common so it is expected that students will do their own research for the literature review.

Business Report
1: Introduction:
This business report discusses the use of information systems within the decision making processes of ABC Pizza Store, located in Blacktown, Sydney. This research investigates the gathering of data, the processing of this data into useful information and the use of this information in the short and long-term decisions of the business. These decisions dictate the business processes, the quality of the product and the performance of staff which, in turn, affect competitive advantage in an industry which is well populated and aggressive in marketplace rivalry. An analysis of the information system findings will lead to recommendations for changes to the system which may improve the performance of the system with resultant impact on information quality and availability, further assisting in improved decision making. This, in turn, may lead to enhanced competitive advantage for the organisation.

1.1 Information Systems: Literature Review
Information systems (IS) are defined by UKASIS as “the means by which people and organisations, utilising technologies, gather, process, store, use and disseminate information” (1999, p1). Within the business environment this is often aligned closely with computer technology with the term ‘computer based information systems’ (CBIS) used in both research and business fields (Khazanchi and Bjorn, 2000). IS can be both manual; with people undertaking all or most of the actions, or automated; where technology works primarily independent of human involvement (Stair and



References: AKASIS; UK Academy for Information Systems, 1999, The definition of Information Systems, http://www.turningcourse.com/ukais/isdefn.pdf, accessed 2 May 2011. Bruno, G., 2009, People-oriented enterprise information systems. (Technical report). International Journal of Enterprise Information Systems Vol 5.4 (Oct-Dec 2009) IGI Global. Hunter, M. Gordon editor, 2010, Strategic information systems: concepts, methodologies, tools, and applications, Information Science Reference; Hershey, Pa: Khazanchi, Deepak; Bjorn Erik Munkvold, 2000, "Is information system a science? an inquiry into the nature of the information systems discipline" Ormanidhi, Orges and Stringa, Omer, 2008, Porter’s Model of Generic Competative Strategies; an insightful and convenient approach to firm’s analysis, The Journal of Business Stair, R., and Reynolds, G., 2010, Principles of Information Systems, Cengage Learning, Boston, USA

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