Business Ethics on Organization

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Assignment Title
Corporate Social Responsibility (CSR) is fast becoming a benchmark for the image of any company. Describe a Singapore based company’s (franchise / franchisee can be included) CSR initiatives and how it has benefited the organization and consumer. Use CSR approaches, Human Resources involvement, Risk Management, Brand differentiation and CSR role in building customer loyalty.

Table of Contents Assignment Title ____________________________________ Page 1. Table of Contents ___________________________________ Page 2. Introduction ________________________________________ Page 3. Report __________________________________________ Page 4-9. Conclusion _______________________________________ Page 10.
References _______________________________________ Page 11.

Introduction
The Manhattan Market as one of the largest wholesale fish markets in the world, one market of them in Singapore. In every year they have more than 150 million pounds of seafood has been sold to seafood restaurants and local seafood stores. In the other hand, they have mission to be seafood casual dining restaurant in Asia by observing for service quality of seafood and give a new innovation variety for their menu. They have Corporate Social Responsibility (CSR) to feed nation, mentally and physically. They have regularly schedule for coming to the orphanages and old folks ' homes to give experiences are satisfy from their markets. The Manhattan fish market also have projects in sea to conserve the marine and one of an efforts them is protect the turtles for safety.

Report STORY OF THE MANHATTAN FISH MARKET
Times past of the setting up of Manhattan Fish Market started from 180 years ago. From fish market in Fulton Street underneath the iconic Brooklyn Bridge. They began fishing before dawn to be sold into the market in the morning. They are always looking for the fish before dawn in order to keep fresh fish and consumers can feel the benefits of consuming fish.



References: 1. The Manhattan Fish Market. 2010. Available at: www.manhattanfishmarket.com (16, January, 2012). 2. The Manhattan Fish Market Franchise Business Opportunity. 2010. Available at: www.ifranchisesingapore.com (16, January, 2012). 3. Interview With The Manhattan FISH MARKET Franchisor. 2010. Available at : www.ifranchisesingapore.com (17, January, 2012). 4. The Manhattan FISH MARKET Comes Out Tops at the Franchising & Licensing Association Awards 2009. 2010. Available at : http://www.prlog.org/10399749-the-manhattan-fish-market-comes-out-tops-at-the-franchising-licencing-association-awards-2009.html ( 27, January, 2012). 5. Running a Successful Seafood Restaurant with The Manhattan FISH MARKET. 2010. Available at : http://www.popconversation.com/2011/10/running-successful-seafood-restaurant.html ( 27, January, 2012).

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