The BBB’s vision, “An ethical marketplace where buyers and sellers trust each other” emphasizes their desire to make the marketplace equally good (Better, 2015, para. 1). Further, their mission expresses their desire “to be the leader in advancing marketplace trust” (Better, 2015, para. 2). Ultimately, the BBB’s process is to achieve their mission by setting standards for trust; encouraging and supporting best practices by educating consumers and businesses; celebrating role models; addressing poor behavior; and creating a community of businesses and charities the public can trust (O’Brien, 2012). …show more content…
Theoretically, they see public trust wrapped into two words, integrity and performance. Certainly, integrity is an important factor because it includes the characteristics of respect and ethics. Additionally, performance speaks to the experiences of the business over a period of time, including resolving consumer issues (Better, 2015). Basically, they believe the reason for their existence is to provide consumers with unbiased information and education to assist them with financial decisions, whether it be for an investment or car repairs (Wilson,