1. Review the assigned readings from the text and article by Carroll (1991).
2. Prepare a 3- to 5-page paper titled, Corporate Social Responsibility.
3. Reflect upon your text readings from Chapters 1 and 9 with a focus on the following core concepts:
Organizational Social Responsibility (Chapters 1 and 9)
The Ethical Decision-making Process (Chapter 1)
Corporate Reputation (Chapter 9)
The Corporate Social Responsibility Pyramid (Chapter 9)
The Importance of Trust (Chapter 9)
The Pyramid of Corporate Social Responsibility (article by Carroll and Chapter 9)
4. Read The Merck and River Blindness Case at the end of Chapter 9 of your text.
5. Compose your paper in Microsoft Word. Include your name, the assignment name and number, the course and section number, and the date on your title page. Follow APA guidelines for formatting and citations..
NOTE: Your paper must meet the minimum requirements as outlined in the section of Weekly Written Assignments of the Assignment Guidelines and the grading criteria of this assignment. You are to provide a minimum of 2-3 references in your work. For this assignment, use of general google.com or Internet search references is not acceptable. Use the university library's scholarly databases.
6. Respond to each of the following questions and statements:
Produce a list of all key stakeholders that you perceive to have a bona fide interest in the Merck company's dilemma.
Corporate Social Responsibility Pyramid:
Frame the Merck company's ethical dilemma within the Corporate Social Responsibility Pyramid. E.g. State briefly the key economic, legal, ethical, and philanthropic responsibilities. As a focal point, compare and contrast the economic implications against the ethical and philanthropic considerations.
State briefly and specifically whether the decision to a) proceed with the drug project or b) not to proceed with the drug development best fits with the company's