Business Ethics 2

Topics: Electric vehicle, Electric car, Chevrolet Volt Pages: 10 (494 words) Published: February 12, 2015

Reg no:
• 11408962
• 11407294
• 11413431
Burhanuddin Nazami
• 11406819

Case study
“who killed
the electric

Is the title of a 2006 documentary film by Chris

Reason(dead of electric car)
Business ethical points

The first electric car were build around 1832, “Who
Killed the Electric car?”
The film focused on the EV1 model created by
General Motors in the 1990s.
General motors, was one of the largest automakers
in the world.
 In the 1970 GM decided to design a electric car. It
was called the Electrovette.
 The film discusses why and how the EV1 was taken
of the market because some reason.

Reasons for death of electric car
 There was the shortage of the supply of the
spare part of electric cars.
Government has clear support for the oil
It has a large size of battery and taking a
huge time for charging.
There was a huge competition in the
High cost because that time electric cars
was more expensive.

• The design of an electric car for production was
the difficult task but the GM did a credibly good
• Rather than the focus on the quality of product
and innovative technology GM discontinued its
leadership role.
• GM had two divisions DELCO REMY and DELCO
ELECTRONICS, located only 50 miles apart in
central Indiana.
• The other problems is that the US government
had apparent support for the oil industry this
leads to the death of EV1.

1) In my point of view GM faced a challenging
ethical dilemma whether to strive to
protected the environment or achieve
financial success.
2)GM has an ethical obligation to allow the
consumer and the market place to decide
the future.

Ethical points
• GM adopted six environmental principles in these six principles GM stated that:.
1)We are committed to actions to restore and preserve the
2) Reducing waste and pollutants, conserving resources and
recycling materials at every stage of the product life cycle. 3)To participate actively in educating the public regarding
environmental conservation.
4) To development and implementation of technologies for
minimizing pollutant emissions.
5)To work with all governmental entities for the
development of technology sound and financially
responsible environmental laws
6) To assess the impact of a plants and products on the
environment and the communities in which we live and
operate with a goal of continuous improvement.

Although what ever decision was taken by GM it was
a mistake.
The destruction of EV1was a public relation disaster
for GM.
Toyota and Nissan which also produced some
electric vehicles also chose to smash their car’s but
they did not get the bad publicity GM got.
The design of an electric car for production was a
difficult task.
Although the EV1 did have limitation, It possessed
the potential to be a viable vehicle alternative.

Thank you very
much For your

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