Business Ethics
Business Ethics
Introduction
This essay analyses the business ethics required in the marketing strategies. In most marketing strategies, ethics is an issue that is overlooked due to its implications on profit margins. In this study, there are several implications of ethics in marketing strategies. Various stakeholders trying to improve their sales through promotion and marketing, amid regulations requiring that they practice business ethics in their practices. Ethics is an accepted way of doing things; with high regards to the community or people associated. In business, it is the perfect way of doing business where none is affected unfairly. Competition may cause legal and ethical issues in business; however, the check and fairness should be the outcome of actions in regard to public conception.
Natural cereals case
In this case, Sally faces challenges in finding appropriate strategies of marketing because she obeys and knows the benefits of ethics. The employees of Tom Miller remember him as a fare man who has a great sense of integrity. Sally has enormous knowledge in nutrition and can use her knowledge to manipulate the market; however, she chooses to do it right because she has an obligation to assist the society in reduction of cancer related cases. It was wrong for one of the competitors to use information from the National Cancer Institute (NIC) to influence their sales without analyzing the implication of their actions. This is further worsen, when the Food and Drug Administration (FDA), which have jurisdiction obligation to protect the public from unhealthy advertisement, knew the adverts was not appropriate and let it continued. This advert did not explained to people which particular cancer would be prevented with high fiber in diets, how much should be consumed, and it gave rather controversial messages.
Controversial advertisement or messages have negative impacts to business also in other aspect of life. Scientific credibility is squandered
Introduction
This essay analyses the business ethics required in the marketing strategies. In most marketing strategies, ethics is an issue that is overlooked due to its implications on profit margins. In this study, there are several implications of ethics in marketing strategies. Various stakeholders trying to improve their sales through promotion and marketing, amid regulations requiring that they practice business ethics in their practices. Ethics is an accepted way of doing things; with high regards to the community or people associated. In business, it is the perfect way of doing business where none is affected unfairly. Competition may cause legal and ethical issues in business; however, the check and fairness should be the outcome of actions in regard to public conception.
Natural cereals case
In this case, Sally faces challenges in finding appropriate strategies of marketing because she obeys and knows the benefits of ethics. The employees of Tom Miller remember him as a fare man who has a great sense of integrity. Sally has enormous knowledge in nutrition and can use her knowledge to manipulate the market; however, she chooses to do it right because she has an obligation to assist the society in reduction of cancer related cases. It was wrong for one of the competitors to use information from the National Cancer Institute (NIC) to influence their sales without analyzing the implication of their actions. This is further worsen, when the Food and Drug Administration (FDA), which have jurisdiction obligation to protect the public from unhealthy advertisement, knew the adverts was not appropriate and let it continued. This advert did not explained to people which particular cancer would be prevented with high fiber in diets, how much should be consumed, and it gave rather controversial messages.
Controversial advertisement or messages have negative impacts to business also in other aspect of life. Scientific credibility is squandered