business environment

Topics: Strategic management, SWOT analysis, Management Pages: 3 (700 words) Published: March 20, 2014


MODULE NO. TSMO9801

HOSPITALITY BUSINESS DEVELOPMENT (ASSESSMENT 1)

ESSAY PLAN
EVALUATE THE STRATEGIC BUSINESS ENVIROMENT IN WHICH HOSPITALITY BUSINESSES ARE CURRENTLY OPERATING WITHIN YOUR COUNTRY. BASE YOUR ANSWER UPON A TYPE OF HOSPITALITY BUSINESS OF YOUR CHOICE AND ILLUSTRATE IT WITH APPRO PRIATE EXAMPLES.

DATE OF SUBMISSION: 28TH FEBUARY

MATRICULATION NUMBER: 40133726

These essay discuses about the strategic business environment in India, and the parameters that ay business organization has to consider to grow and sustain in the competitive market. Kew and Stredwick (2005) says, “Business environment is the conjugated string of internal and external factors that acts as the most significant key to the present and the future functioning of any business organization”. So this is market research to show an analysis of the internal and external i.e. the micro and the macro business environment. The job of this essay is to evaluate the business environment components for better understanding of functions and to show how the hospitality sector in India deals with all this factors for sustainable development and customer satisfaction. India is a major and a well known hub for tourism of all kinds and also the hospitality it offers. The huge historic values, diverse culture, intense political condition, high environmental issues, fluctuating economy, overgrown population and mixed market makes this country a more complicated and competitive environment for business establishments trading in hospitality sector, especially the hotels. Thus application of analytical theories is beneficial for finding close solutions to all the problems related to the business environment components. These analyses could be established on the SWOT analysis for internal factors, like the strengths, weaknesses, opportunities and threats possessed by the hotel and the PESTEL analysis for the external factors like the...

References: Books
Kew, J and Stredwick, J (2005)’ Business management- managing in a strategic context,’ London, Chartered institute of personnel and development.
Campbell, D. Stonehouse, G and Houston, B (2002)’ Business strategy,’ London, Butterworth- Heinemann.
Jain, T.R., Trehan, M. and Trehan, R. (2010-11) Indian business environment, Delhi: V.K. (India) enterprises.
Nieuwenhuizen, C and Rossouw, D (2008)’ Business environment- a contemporary approach,’ South Africa, Juta & Co.
Oxford University press (2007) Pestel analysis of the macro environment. Available at:- http://www.oup.com/uk/orc/bin/9780199296378/01student/additional/page_12.htm [Accessed on 27/02/14]
A w marketing limited (2011)
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