Business Environment

Topics: Strategic management, Management, Corporation Pages: 15 (4018 words) Published: January 10, 2013
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HND 104 The Business Environment
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HND Business Management Name: Lauren Turnbull Student No: 04008416 Tutor: Joanne Martin Word Count: 2,982 |

29th March 2011
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Contents

Introduction3
Categories of organisation4
Mission, Vision, Objectives of Organisations6
Strategy8
Stakeholders9
Business Ethics & Corporate Social Responsibility (CSR)10 SWOT Analysis Tool11
PESTLE Analysis Tool12
Conclusion13
Bibliography14

Appendices

Appendix A – RSL Vision
Appendix B – SCS Branding
Appendix C – RSL Stakeholder Analysis
Appendix D – SCS Stakeholder Analysis
Appendix E – RSL SWOT Analysis
Appendix F – RSL PESTLE Analysis

Introduction

This report will explore the different categories of organisations that exist in the current market. It will identify the responsibilities of these organisations and compare them to others. It will also discuss how these organisations use certain components to meet their responsibilities when compared to others, and how this can affect organisational strategies. This report will also give examples of external and internal environmental analysis tools that can be used to assess an organisation, and examine the affects that stakeholders can have on a business. For the purpose of this report example case studies have been used throughout.

Categories of organisation

An organisation is an arrangement of people, pursuing common goals and achieving results. (Edexcel, HNC & HND Business. 2004). The Environment in which an organisation is surrounded can force key aspects onto a business, and the organisation must then respond to these. There are different types of organisations that meet different needs and can serve a variety of purposes.

. Public Limited companies are traded on a stock market, tend to be owned by a wide range of investors, and are usually set up for the interest of the public community. They are able to raise funds by selling shares to investors but this can often mean more responsibility to their shareholders.

Private Limited companies tend to be private individuals who have any number of shareholders that provide dividends. Sometimes it can be hard for a Ltd company to get shares in an open market. The owners have limited liability meaning they are protected from debts on their personal belongings if a company was to suffer. (Edexcel, HNC & HND Business. 2004).

There are some exceptions to the public and private sector companies, an example of which is known as a Sole Trader. Sole Traders are single individuals who stand alone in the day to running of a business, this keeps costs minimal as there are no shareholders, however is a sole trader business was to fail the individual would be held personally responsible. Another exception is known as a Partnership, this is where 2 or more individuals form a business, it combines individual skills and knowledge for good business performance but again if a business was to fail they could be held personally responsible as there is no liability. Another is the voluntary sector which normally consists of charities gaining donations from organisations or individuals, they are non profit making and are very dependent on their supporters. (Worthington, I. Britton, C. 2009).

For the purpose of this report a case study that has been reviewed is Robertson Simpson Limited (hereinafter RSL). RSL are an established, limited, multi-disciplinary Chartered Surveying and Architectural practice based in the North East. They formed in 2002 and...

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Edexcel HNC & HND Business. (2004) Business environment supporting foundation degrees. 1st Edn. London: BPP Professional Education.
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HMRC.gov (2012) [Online] Available at: http://www.hmrc.gov.uk/thelibrary/ (Accessed 14th March 2012).
Marketing Dept. (2012) Brand investment van livery. Sunderland: SCS Ltd.
Martin, J. (2012) Week 1 ‘Business Environment’ Powerpoint Presentation. [Online] Available at: http:moodle.citysun.ac.uk (Accessed 7th March 2012).
Oxford university press (2007) PESTEL analysis of the macro-environment [Online] Available at: http://www.oup.com/uk/orc/bin/9780199296378/01student/additional/page_12.htm
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Robertson, M. (2012) Discussion with Mark Robertson, 14th March 2012.
Robertson, M. (2012) Providing excellence. Gateshead: Robertson Simpson Limited.
SCS Ltd (2012) Annual accounts report. [Online] Available at: http://wck2.companieshouse.gov.uk/ec5d0ae51c812877824389896bae8db3/wcframe?name=accessCompanyInfo (Accessed 21st March 2012).
Turnbull, R. FD (2012) Email to Lauren Turnbull, 15th March 2012.
Witzel, M. (2012) ‘Strategy and leadership, Issue 192, Oct 2011’, ICAEW, [Online] Available at:http://www.icaew.com/en/technical/business-and-financial management/business-strategy/general-strategy/strategic-and-leadership (Accessed 09th March 2012).
Worthington, I. Britton, C. (2009) The business environment. 6th Edn. Essex: Prentice Hall.
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