Business Environment

Topics: Culture, Business, Natural environment, Marketing / Pages: 20 (4910 words) / Published: Nov 27th, 2007
Department of Marketing

Dhaka University

Course Name: Business Environment

Preface

The objective of this course is to provide requisite knowledge for successful business manager. To develop the understanding of the cultural, demographic, social, economical, political, technological and legal environment within which the business operates. Provide knowledge on how to adapt with the changing environmental situation. It also discusses the issues related to the relationship between business and society. The question is how much we have learnt from this course? Let us find out the answer to this question.

Global Environment

The global environment or total environment is an enormously complicated, dynamic and changing system. It is the sum total of all forces and conditions that, act on an organism or community of organism, including men. One party if this global environment is the natural system. There are three components of the natural environment. These are:

1. Atmosphere (Moisture, gas, dust etc.)
2. Lithosphere (Mineral, rocks, soil etc.)
3. Hydrosphere (Oceans, lakes, rivers etc.)

Each of these environmental components has resources – such as coal from the ground, fish from the rivers or crops from the soil – that are utilized economically and ultimately marketed in some form.

The living organisms i.e. plants, animals and men within these three spheres are collectively called the Biosphere.

Business relates directly to the natural environment in many ways. Climate, river, soil, mineral resources, plants, animals and other resources are all factors that businessman must take in to account. On the other hand business network evolves from the economic sector to serve the society and marketing is the performance of all business activities that direct the flow of goods and service from producer to ultimate consumer. That means business or marketing activities explore and economically utilize the resources available in the natural

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