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Business Enviroment

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Business Enviroment
A business can not exist in isolation, it has to deal with changes taking place inside and outside and in order to operate it must interact with its surroundings, which is the environment. The environment impacts a business to large extent such that it contributes to either the success or the downfall of a business. Therefore this paper is aimed at defining what business environment is and understanding why it is important, for a business individual to understand this environment. Apart from that, it will explain how organizational objectives changes through different stages of a business life cycle after defining what objectives are. It will also make a steady progression by analyzing how useful corporate social responsibility would be to Zambian Businesses. Lastly after defining what an environmental management system is, it will attempt to comment on its benefits and concluding by summarizing the business environment, organizational objectives, social responsibility and the environmental management system. A business cannot exist in isolation, it needs to interact with its environment and build relationships with its environment. And in order for an organization to build good relationships with its environment it must understand the factors in an environment that pose as opportunities and threats to the organization According to Stephen R.Robbins (2007), organizations interact with its environment as it takes input and distributes outputs; this environment influences the decisions undertaken by a business. This influence can be either from external or internal environment. Therefore a business environment is the surrounding in which the organization interacts with. He further notes that a business environment refers to those factors and forces that affect the organizations performance and includes the internal environment and the external environment.
The environment can be divided into Micro and Macro environment:
Micro environment- This has direct impact



Bibliography: Association Business Executive Study Manual, Marketing, London G.A.Cole., (2004), Management Theory and Practice, 6ed, Thomson Learning, London David Needle, (2004), Business in context: An introduction to Business and its environment. Thomas Learning, London. Peter Stimpson, (2006), Business studies AS level and A level, Cambridge University Press, London. Robert C.Appleby (1995), Modern Business Administration, 6ed, Pitman, London. Kotler Phillp, Keller Kevin Lane, (2006). Marketing Management.12ed.Prentice Hall, India.

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