Business & Enterprise Management

Topics: Entrepreneurship, Creativity, Innovation Pages: 34 (10382 words) Published: November 11, 2010
Managing Entrepreneurship, Innovation & Creativity

UGB 234

Module leader- William Ang ‘awa

Tutor- Christopher Bushell

Assignment title: Managing the New Enterprise Report/ Portfolio

Sarah Cooper

Student number-
My Experiences
Sarah Cooper visiting the National Glass Centre in Sunderland to view other’s creative and innovative work Sarah Cooper at the Stadium of light Learner Launch Event for Aimhigher Associates and mentees. An opportunity to get to know each other. Sarah Cooper Training at Northumbria University for Aimhigher Associates

Sarah Cooper at Mortimer Comprehensive School working a transition careers evening (21.01.10) My Experiences Continued

Sarah Cooper at the Entrepreneur’s Forum, ‘Bring out the Branson’ hosted at the Hilton Hotel Newcastle. (4.10.09)

Sarah Cooper with entrepreneur Alexander Amosu, founder of 'Urban Ringtones'. (4.10.09)

Sarah Cooper working an ACE day for year 7 pupils at the University of Sunderland.

Sarah Cooper, K'NEX hands on learning for tutors OCN level 2 (15.01.10)

Executive Summary
This paper sets out to explore the implication of entrepreneurial, innovative and creative theory. Chapter 1 of the report defines entrepreneurship, innovation and creativity and identifies the different processes of each. This examination has allowed me to then apply the theory to cases studies researched during my second academic year at University, examples to include: Adidas, The BBC, Leyp and Sky television. It has been identified that in reality theoretical processes are adopted and put into practice but it is important to note that the processes do not always produce a desired outcome. Throughout my second year at University I have undertaken a variety of tasks and attended events and trips to enhance my knowledge and understanding of the management and existence of entrepreneurship innovation and creativity such as; The entrepreneurs forum ‘Bring out the Branson’, ‘Design a shoe’ and the visit to the National Glass Centre, Sunderland. Looking at the creative and innovative works of individuals and different companies has sparked me to reflect on my own personal development; where I want to be, and what I want to gain from university in order to maximise on contributions to my future career. Chapter 2 of the report is an analysis of a viable business idea, namely Cooper’s Soup. Within this chapter I have looked at the fundamentals of setting up in business and certain challenges entrepreneur’s face before an idea becomes reality. I have undertaken an examination of marketing plans & strategies, various approaches to marketing research, legal & financial planning and the operational functions of a business and applied them to my business concept. After the completion of this report I now have a deeper understanding of the need for innovative and creative people in the business environment. Entrepreneurs give birth to new ventures, techniques and commodities which gives room for growth, progression and development to the ever changing economy. “Thriving successful businesses are the lifeblood of prosperous communities. It has never been more important to support the next generation of wealth creating entrepreneurs – particularly in these challenging economic times.” David Frost, Director General, British Chambers of Commerce. Acknowledgements

Firstly I would like to thank my Mum and Dad for their continual support and encouragement throughout my studies, without whom it would not have been possible. Also I am grateful for the confidence you have in me and helping in developing my ideas. I give many thanks to Denise Archer for her contributions to my understanding of accountancy and her fabulous carrot soup which inspired the concept for my business venture. Thank you to William Ang’awa and Christopher Bushell for your knowledge, guidance and patience in the subject area, your support has been invaluable and I feel I am now more in...

References: William Ang’awa Claire Hoy
Senior Lecturer Senior Lecturer (Corporate Studies)
St Peter’s Campus Northumbria University
Saint Peter’s Way, Ellison Place,
Sunderland Newcastle upon Tyne
Tyne & Wear, Tyne & Wear
Telephone number: 0191 515 2311 Telephone number: 0191 2326002
Email: Email:
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