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Business enquiry letter

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Business enquiry letter
MEMORANDUM

To William Ho, Director of Sales and Marketing
From Jim Lai, Management Trainee
Date 8 May 2104
Subject Recommendation on Partnering Firm

Responding to The Wesley Banking Corporation’s concerns over our services, we are going to work with an external organization to provide an intergraded service package to satisfy our client’s training needs. After long discussions, our team prepared this recommendation report. We would evaluate the two companies provided, AP and Excel in a detailed manner.

This report would first recommend a partnering firm, and a short summary is made. Then our selection criteria are presented, and the analysis and findings would justify our choice.

Recommendation
Our team recommends AP Corporate Training as our partnering firm.

There are three main reasons behind. Firstly, AP’s philosophy is aligned to ours. Both of us believe manpower is the main key for success in business. Secondly, AP’s 4A’s approach suits our client’s needs better. Thirdly, AP’s training programs achieve high-level of cost-effectiveness that is what our client expecting. We are confident that working closely with AP should allow us to provide quality services that create substantial values to the three parties involved.

Selection Criteria
Before our team comes up with a final recommendation, three main selection criteria are suggested. They are the alignment of companies’ philosophy, suitability of service approach and the cost-effectiveness of training programs.
Our team agrees that choosing a partnering company sharing similar beliefs and philosophies is the essence for success. This makes the cooperation smoother, and with such shared focus, both companies may work towards the same goal in an efficient and effective manner. Besides, the suitability of the style of training programs is also an important issue. With the suitable training approach, our client’s needs would be

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