business English

Topics: New product development, Ho Chi Minh, Christopher Nolan Pages: 9 (2159 words) Published: April 14, 2014
Writing

For writing tasks student’s writing is assessed on the following criteria: Content: successfully communicating all the points required in the task; taking the opportunity to use original content when appropriate. Accuracy: using structures and vocabulary correctly.

Range: using own structures and vocabulary (i.e. not just the structures and vocabulary given in the instructions). Register:appropriate use of register (e.g. formal/informal, persuasive, complaining, etc). Organization/cohesion: organizing and linking parts of the text. Overall effect: having the right effect on the intended reader. Writing an email

A good answer would have most of the following features:
1. Content:
(points covered): The student covers all of the following points: name of the person / people sending the email: Head, Interviewing team name of the person / people the email is addressed to: Liz Steiner, Sales Director information about the content of the email: Subject: Appointment: Sales Manager: Central and Eastern Europe opening: Dear Liz

body of the message: to tell the Sales Director about
a. the candidates that the interviewing team has interviewed for the position. b. the candidate that the interviewing team has decided to appoint c. the candidate’s strengths and
d. the reasons for the interviewing team’s decision by explaining how these strengths relate to the job description. closing phrase: Best wishes/ Best regards/ Kind regards
name:
2. Accuracy: As general mark scheme
3. Range: Student uses own sentence structures for most of the email, but draws mainly from the input. 4. Register: Student uses the semi-formal style that is similar to a standard business letter, but less formal and usually shorter. 5. Organization and cohesion: Student informs the result of the interview for the appointment of the position (a and b); there is a clear listing of the at least three strengths of the candidate the interviewing team has chosen and of the reasons for the interviewing team’s decision (c and d); there is also a suitable linking within each of these points (c and d). General comment:

The intended reader (Sales Director: Liz) would clearly understand the reason why the interviewing team has chosen the candidate for the position of Sales Manager and this makes her support the interviewing team’s decision

Unit 1 - Email writing:

From: Head, Interviewing team
To: Liz Steiner, Sales Director
Dear Liz
We recently interviewed 3 candidates for the position of Sales Manager for Fast Track subsidiary in Warsaw, Poland. We have decided to appoint Mr Tadeusz Vajda.
I will briefly describe Mr Tadeusz Vajda's strengths and explain the reasons for our decision. He has got experience as a Regional Manager for the South of Poland and he joined Fast Track five years ago. Much more importantly he has been successful in increasing sales by 12% over the five-year period. In addition he is fluent in Polish and English. The reasons for our decision are that he can develop sales and achieve results as he has strong sales ability and a good academic background and suitable experience. He is not creative but happy to get ideas from the creative members of a team. Therefore he can manage the sales team. In addition, he is practical and reliable. From the reasons mentioned above he is appointed by our team. For any further information, please contact our team.

We are looking forward to hearing from you.
Best regards

Unit 2_Letter writing
A good answer would have most of the following features:
1. Content:
(points covered): The student covers all of the following points: The receiver’s address: DirectSun’s address
The date the letter is written: Ho Chi Minh City, 10th July 2008 opening letter (very formal): Dear Sir
body of the message: to summarize the points that a director of Lifetime Holidays and a director of DirectSun agreed at the meeting. In this case the student acts as a director of Lifetime Holidays to...
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