Business Economics Assignment

Topics: Economics, Monopoly, Microeconomics Pages: 9 (950 words) Published: December 3, 2013
Business Economics A (N11604)
Autumn Semester 2013-14
MODULE OUTLINE

Teaching

: 10 two-hour lectures and 3 one-hour seminars

Assessment

: 1 individual 1,500-word essay (25%) and 1 one 90minute multiple-choice examination (75%)

Credits & Level

: 10 Credits; Level 1

Module Convenor : Dr PEK Chuen-Khee
Room: ELG 22
Email: chuen.pek@nottingham.edu.my
Consultation Hours:
Mondays 12:00-14:00
Wednesdays 11:00-13:00
Thursdays 11:00-13:00
(For other times, email for appointments but are subject
to availability of module convenor.)
Facebook: Chuen-Khee Pek
Tutors

: Dr PEK Chuen-Khee

1. Introduction
This module introduces participants to the microeconomic theory of the market and the firm. First, we discuss economics in general. Then, we explore the theory of demand and supply and market equilibrium. Later in the semester, we turn our attention to firms, looking at the production function of firms as well as cost and revenue concepts. Finally, we examine the different types of market structures.

Topics covered in this module include Market Demand, Market Supply, and Equilibrium; Firm Production and Costs; Market Structure; Perfect Competition; Monopoly; Monopolistic Competition; and Oligopoly.

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2. Learning Objectives and Outcome
Knowledge and understanding
This module develops a knowledge and understanding of:






The development and operation of markets for resources, goods and services.
A coherent core of economic principles, including the microeconomics of decision and choice, production and exchange.
Understanding extends to economic policy, analytical methods and modelbased argument. Ability to apply core economic theory and economic reasoning to applied topics.
The application of economics, in particular the fields of business economics and industrial economics.

Intellectual skills
This module develops:


The cognitive skills of critical thinking, analysis and synthesis, including the ability to identify assumptions, evaluate statements in terms of evidence, to detect false logic or reasoning, to identify implicit values, and to define terms adequately and to generalise appropriately.

Professional practical skills
This module develops:


The ability to apply economic models to economic problems and phenomena.

Transferable (key) skills
This module develops:



Effective oral and written communication skills in a range of traditional and electronic media.
Effective self-management in terms of time, planning and behaviour, motivation, self-starting, individual initiative and enterprise.

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3. Lectures and Seminars
a. Lectures
Lectures take place on Mondays, 1400 - 1600 at F3A12 from Week 2 (23/9/13) to Week 11 (25/11/13).
b. Seminars
You should sign up for one (1) seminar group. Please make sure that there are no potential clashes with other lectures or seminars before you sign up for a group.
Seminar groups meet three (3) times during the semester. You should only attend the seminar group for which you have signed up. However, in exceptional circumstances (e.g., illness), you may attend another group subject to space availability.

Seminars will commence in Week 6 (21-25/10/13), Week 9 (11-15/11/13) and Week 12 (2-6/12/13) as per the table below:
Group
1
2
3
4
5
6
7
8
9

Day
Thursday
Friday
Friday
Tuesday
Thursday
Thursday
Wednesday
Thursday
Friday

Time
16-17
11-12
12-13
13-14
13-14
14-15
13-14
9-10
15-16

Venue
F1A03
F1A24
F1A24
F3B04
F3B04
F3B04
F1A24
F1A24
F1A22

Remark
Pending*
Open
Open
Open
Open
Open
Open
Open
Pending*

* will be opened depending on the number of students

4. Reading Material
Recommended textbook:
 Mankiw, N.G. (2012). Principles of Economics (6th Edition). SouthWestern (MANKIW)  Parkin, M. (2013). Economics (11th Edition). Prentice Hall. Supplementary textbook:
 Begg, D., S. Fisher, and R. Dornbusch (2008), Economics (9th Ed.), McGraw-Hill...
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