Business Design Thinking 2014
Design thinking is a business practice that takes a metaanalytical approach at problem solving and organizational optimization. The concept of design is most often associated with artistic or creative endeavors, but with business design thinking, design is applied toward organizations in order to facilitate operational improvements. Design thinking is an ongoing process and is action-oriented. It is a dynamic approach that is constantly analyzing, questioning and modifying in order to recognize problems and create innovative solutions.
Ultimately, business design thinking is about making organizations better through careful examination, creative deliberation and skillful execution (Brown 2008).
In this paper we will explore business design thinking in depth. The different steps of design thinking will be analyzed and explained, and the overall design process will be mapped out so it can be more easily understood. We will then examine the ways in which design thinking can be effectively applied in business organizations, and will explore different examples of how business design is accomplished given multiple objectives.
Finally, the benefits of design thinking from a practical and strategic perspective will be compared against the costs of implementing a business design strategy, and recommendations about when to utilize design thinking can be given.
The first step of design thinking is to define the problem.
Observation is necessary to design thinking because carefully observing the situation often reveals facts and data that differ substantially from existing conclusions or preconceived notions.
In any organization there is an inherent bias toward existing ways of doing business, and certain operational processes will inevitably be taken for granted (Martin 2009). Long-held assumptions will go unquestioned and unexamined, with the result that organizations often have dysfunctional processes that are deep-seated which go undiagnosed for years simply because no
Ultimately, business design thinking is about making organizations better through careful examination, creative deliberation and skillful execution (Brown 2008).
In this paper we will explore business design thinking in depth. The different steps of design thinking will be analyzed and explained, and the overall design process will be mapped out so it can be more easily understood. We will then examine the ways in which design thinking can be effectively applied in business organizations, and will explore different examples of how business design is accomplished given multiple objectives.
Finally, the benefits of design thinking from a practical and strategic perspective will be compared against the costs of implementing a business design strategy, and recommendations about when to utilize design thinking can be given.
The first step of design thinking is to define the problem.
Observation is necessary to design thinking because carefully observing the situation often reveals facts and data that differ substantially from existing conclusions or preconceived notions.
In any organization there is an inherent bias toward existing ways of doing business, and certain operational processes will inevitably be taken for granted (Martin 2009). Long-held assumptions will go unquestioned and unexamined, with the result that organizations often have dysfunctional processes that are deep-seated which go undiagnosed for years simply because no
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