Business Decision Making
Contents
TASK 3 4
Primary Research 4
Secondary research 5
Results 6
Introductory questions 6
Main questions 6
Final questions 8
Memo 9
Task 5 10
Correlation 10
Positive correlation 10
Negative correlation 10
No correlation 10
Strengths of correlations 11
Limitations of correlations 11
5 A + B. 11
5C. 12
5D. 13
5E. 13
5F. 13
Task 7A. 14
Total float 14
Free float 14
7B. 14
7C. 15
7D. 15
Reference: 16
Further Reading 16
TASK 3
Primary Research
The main objective of the survey was to identify what the people think about the new Princesshay development and whether it is a good influence or bad influence on Exeter city. The methodology for this report will focus upon both primary and secondary research methods which will be used to obtain the opinions of the asked passer.
Needham et-al (2003) states that primary research mainly consists of data collected by an organisation, or individual, for their own purposes and are generally collated first hand from ‘the horses mouth’. Needham (2003) offers the opinion that the main methods of collating primary research are through conducting face to face interviews, telephone interview, questionnaires and through direct observations. Primary data can be either qualitative or quantitative. Qualitative research data tend to be more explanatory whereas quantitative is generally more descriptive.
The main part of the research for this project will consist of one primary method, survey.
The survey questioned passers within Princesshay to determine what they think about the Princesshay. This method has been chosen as it is easy method to collate considerable data and it is a relatively cheap method of collating the data. To ensure response rates were high, the passers were asked face to face. I have chosen to opt against a paper based system as Needham et-al (2003) offers the argument that response rates to postal systems are often as low as 30% and I feel this method may introduce bias to the overall conclusion. There the
TASK 3 4
Primary Research 4
Secondary research 5
Results 6
Introductory questions 6
Main questions 6
Final questions 8
Memo 9
Task 5 10
Correlation 10
Positive correlation 10
Negative correlation 10
No correlation 10
Strengths of correlations 11
Limitations of correlations 11
5 A + B. 11
5C. 12
5D. 13
5E. 13
5F. 13
Task 7A. 14
Total float 14
Free float 14
7B. 14
7C. 15
7D. 15
Reference: 16
Further Reading 16
TASK 3
Primary Research
The main objective of the survey was to identify what the people think about the new Princesshay development and whether it is a good influence or bad influence on Exeter city. The methodology for this report will focus upon both primary and secondary research methods which will be used to obtain the opinions of the asked passer.
Needham et-al (2003) states that primary research mainly consists of data collected by an organisation, or individual, for their own purposes and are generally collated first hand from ‘the horses mouth’. Needham (2003) offers the opinion that the main methods of collating primary research are through conducting face to face interviews, telephone interview, questionnaires and through direct observations. Primary data can be either qualitative or quantitative. Qualitative research data tend to be more explanatory whereas quantitative is generally more descriptive.
The main part of the research for this project will consist of one primary method, survey.
The survey questioned passers within Princesshay to determine what they think about the Princesshay. This method has been chosen as it is easy method to collate considerable data and it is a relatively cheap method of collating the data. To ensure response rates were high, the passers were asked face to face. I have chosen to opt against a paper based system as Needham et-al (2003) offers the argument that response rates to postal systems are often as low as 30% and I feel this method may introduce bias to the overall conclusion. There the