Business continuity and sustainability are common terms used in the business world today, they both are important to the strategic plan and decisions in relationship to today’s business world. Business continuity is the activity of an organization looking at the business functions that relate to uniform and reliable practice and making sure all stakeholders are aware and have access to those activities. According to Merriam-Webster.com (2010), sustain is defined as giving support or relief or to keep up. This means sustainability into a company would be one involve an uncompromised commitment to safe workplaces, ethical business practices, human rights and community initiative core values. Avon has shown itself to be a company with a strategic plan that involves both business continuity and sustainability, this helps understand the success of the company and the longevity of its history.
This existing organization has been successful for many years. The company’s focus for the past century has been women. Whether it is women they are employing or women who are their stakeholders. Avon has built one of the most powerful distribution channels in history and it continues to grow. When Avon started to go global in 1954 with their brands, they experienced a sales increase of 59% in only one year (AVON, 2009). Over the next 60 years, Avon continued to go global, which indeed has helped the Avon image; this has allowed the organization to grow. Avon is a premium example of an organization that continues to grow. Avon has used the power of advertising as well as word of mouth advertising to get the word out about their blooming business. Avon’s mission and vision include becoming the “world’s most trusted beauty company” by way of their “products, service and self-fulfillment needs of women-globally” (AVON, 2009).
Avon has been successful in their business by offering one of kind exclusive brand products. Avon’s line