Business Conditions in
International Business I 15EW4
Prof. Mark Pinkney Sr
Indian literature refers to the literature produced on
the Indian subcontinent until 1947 and in the Republic
of India thereafter. The Republic of India has 22 officially recognized languages.
The oldest know literature in India is the Vedas.
The Ramayana and the Mahabharata are the
most important epics of India; the latter is the
longest epic in the world.
Indian authors are getting acknowledged
worldwide for their work.
Indian classical music is the art music of the Indian
subcontinent. The origins of Indian classical music can be
found in the Vedas, which are the oldest scriptures in the
Hindu tradition. Indian classical music is famous around
Religious faith and superstition play vital role in
business decisions in India.
Two of the most common business events that
include religious ceremonies are the opening of new
offices and the breaking of ground for new facilities.
Another common religious business ceremony is an
office puja, or prayer ceremony.
The music of India includes multiple varieties of folk,
classical, pop and film music.
Two main traditions of classical music are Carnatic music
and Hindustani music.
The biggest form of Indian popular music is filmi
(Bollywood), or songs from Indian films, it makes up
72% of the music sales in India.
Indian folk music is diverse because of India’s vast
Indian food is recognized worldwide for it’s distinguished taste and flavors.
India's sizzling food business fuelled by innovation and huge investment, the food service industry has mushroomed into a
The food service sector today contributes seven times more
than the hotel sector to the country's GDP and is the top third largest contributor after retail and insurance in the service segment.
Clothing in India varies from region to region depending on the ethnicity, geography, climate and cultural traditions of the people of that region.
The Textile industry in India traditionally, after agriculture, is the only industry that has generated huge employment for
both skilled and unskilled labor in textiles.
The textile industry continues to be the second largest
employment generating sector in India.
India, being a culturally diverse and fervent society, celebrates various holidays and festivals.
There are three national holidays in India: Independence
Day on 15 August, Mahatma Gandhi's birthday on 2
October and Republic Day on 26 January.
Popular religious festivals include the Sikh festivals like Guru Nanak Jayanti, Hindu festivals of Makar Sankranti, Maha
Shivaratri, Diwali, Ganesh Chaturthi, Holi, Dussehra, Islamic festivals of Eid ul-Fitr, Eid al-Adha, Mawlid an-Nabī and Christian festivals of Christmas and days of observances such as Good Friday are observed throughout the country.
• Nuclear tests carried out by India in May 1998.
• India launches its own satellites and in 2009 sent its first spacecraft to the moon.
• India also boasts a massive cinema industry.
• The vast mass of rural population remains impoverished
and they are influenced by the ancient Hindu caste system.
• Economic progress is hampered by corruption.
India's economy combines traditional industries, such as brick making, left, and more modern ones such as a successful film industry with ''Bollywood'' stars, right.
Religion, education and social class all influence greetings in India
A Hierarchical culture, greet the eldest or most senior
When leaving a group, each person must be bid farewell
Men may shake hands with men but seldom handshakes
between men and women because of religious beliefs
Indians believe that giving gifts eases the transition into
the next life
Yellow, green and red are...
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